ABSTRACT This research study focuses on the role of trade fairs in business development a case study of Enugu International Trade fairs and its organizers Enugu chamber of commerce industry, mines and agriculture (ECCIMA) The researcher tries to define marketing as a fundamental business function which identifies unsatisfied needs of the consumers... Continue Reading

ABSTRACT This research study focuses on the role of trade fairs in business development a case study of Enugu International Trade fairs and its organizers Enugu chamber of commerce industry, mines and agriculture (ECCIMA)  The researcher tries to define marketing as a fundamental business function which identifies unsatisfied needs of the... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1       Background of the study 1.2       Statement of the problem 1.3       Aim and objective of the study 1.4       Significance of the study 1.5       Scope of the study 1.6       Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1       Marketing concept 2.2... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1Background of the study 1.2Statement of the problem 1.3Aim and objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1Marketing concept 2.2Concept of marketing mix 2.3Promotional mix 2.4Concept of trade fair 2.5Importance... Continue Reading

(A CASE STUDY OF ENUGU CHAMBER OF COMMERCE) TABLE OF CONTENTS CHAPTER ONE: 1.0 Introduction 1.1 General Background of the study 1.2 Objective of the study 1.3 Research Question 1.4 Scope of the Study 1.5 Method of Study 1.6 References CHAPTER TWO: 2.0 The theoretical background of the Fair... Continue Reading

ABSTRACT The research on “The Impact of Kaduna international trade fair on the development on Nigerian economy” under taken to ascertain the Impact of the Kaduna trade fair on the economy of Nigeria, however, the aims or objectives of the research is to find out: what effect does Kaduna trade fair have on Nigerian economy. Among the research... Continue Reading

TRADE FAIR AS AN INSTRUMENT OFINCREASING MARKETING PERFORMANCE (A CASE STUDY OF XPRESSION COSMETIC PRODUCT ENUGU) ABSTRACT This study is concerned on trade fair as an instrument of increasing marketing performance (A case study of Expression Production Enugu). In view of this, the researcher started the work (Trade Fair as an instrument of... Continue Reading

ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives. To determine how trade their can help to stimulate... Continue Reading

CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND TO THE SUBJECT MATTER           The introduction of this write up will not be complete without the knowledge or knowing some facts about the company in our case study that is Emily Millionaire Industry Limited. Their head office is at Lagos. The Industry commenced business by Late... Continue Reading

ABSTRACT  The research on The Impact of the Kaduna trade fair on the economy of Nigeria, however, the aims or objectives of the research is to find out: what effect does it have on Nigerian economy. Among the research instruments used was questionnaire to collect data or information which was analyzed. Based on the arithmetic means population, it... Continue Reading

ABSTRACT The research on The Impact of the Kaduna trade fair on the economy of Nigeria, however, the aims or objectives of the research is to find out: what effect does it have on Nigerian economy. Among the research instruments used was questionnaire to collect data or information which was analyzed. Based on the arithmetic means population, it... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY In any economy, the impact of trade fair can not be over emphasized as it play a vital role in the over all economic, social and industrial development of a nation economy. Trade fair is a periodic... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1       Background of the study 1.2       Statement of the problem 1.3       Aim and objective of the study 1.4       Significance of the study 1.5       Scope of the study 1.6       Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1       Marketing concept 2.2... Continue Reading

ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading

ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading

ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading

ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading

ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading

ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading

The energy sector plays a major role in driving Kenya’s economy. The need to conceive, develop and sustain energy generating sources cannot be underestimated.   Being a growing economy, Kenya therefore needs to redirect her effort in production of self-sustaining energy generating sources. It is in this line that the government through the... Continue Reading