MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA (A STUDY OF LEADWAY ASSURANCE PLC ENUGU) ABSTRACT In Nigeria the issue of taking life assurance policy has been neglected in the sense that at this presence time, it is estimated that not up to two percent (2%) of Nigerians own life assurance policies due to poor education and inappropriate marketing... Continue Reading

ABSTRACT It is common to see reports of business failing than business succeeding. Almost always, the failure or success of a business can be attributed to its management. When a business is mismanaged, it will lead to liquidation, the company will... Continue Reading

It is common to see reports of business failing than business succeeding. Almost always, the failure or success of a business can be attributed to its management. When a business is mismanaged, it will lead to liquidation, the company will... Continue Reading

(A STUDY OF LEADWAY ASSURANCE  PLC ENUGU) ABSTRACT In Nigeria the issue of taking life assurance policy has been neglected in the sense that at this presence time, it is estimated that not up to two percent (2%) of Nigerians own life assurance policies due to poor education and inappropriate... Continue Reading

ABSTRACT Insurance is one of the key sectors in the economic development of Nigeria. The insurance market is made up of sellers of the insurance products that are, the insurance companies who provide covers for various risks and the intermediaries namely insurance agents and brokers. Life assurance contracts are usually for much longer periods.... Continue Reading

1.1 INTRODUCTION In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it... Continue Reading

(A CASE STUDY OF UNION ASSURANCE LIMITED) CHAPTER ONE INTRODUCTION 1.1     Background Of The Study It is common to report of business failing than business succeeding almost always, the failure or success of a business can be attributed to its management. When a business is... Continue Reading

ABSTRACT Insurance is one of the key sectors in the economic development of Nigeria. The insurance market is made up of sellers of the insurance products that are, the insurance companies who provide covers for various risks and the intermediaries namely insurance agents and brokers. Life assurance contracts are usually for much longer periods.... Continue Reading

1.1 INTRODUCTION In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it... Continue Reading

ABSTRACT This research work, the researcher examined the problems and prospects of marketing of life assurance policies in Nigeria. The information for the study was collected using primary and secondary methods of data collection. For the primary data collection,... Continue Reading

ABSTRACT This research report examines the goal of effective management of life assurance product in Nigeria insurance industry; focusing specifically the Leadway Assurance Plc. The objectives of the study were identified which includes to know the important benefits of life assurance business in Nigerian economy; to evaluate claims procedures in... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background to the study Nwite (2015) classified insurance companies as contract made by a company or society to provide a guarantee of compensation for loss, damage, illness, death, etc. In return for regular payment. Further, he postulated that insurance is a legal contract between... Continue Reading

ABSTRACT There is considerable unexploited potential for insurance in Nigeria due to the lack of confidence based on years of negative experiences in the sector.  On the other hand, consciousness of Nigerians couple with the non-existence of social security system is encouraging factors for life insurance growth.  The research topic is... Continue Reading

ABSTRACT There is considerable unexploited potential for insurance in Nigeria due to the lack of confidence based on years of negative experiences in the sector.  On the other hand, consciousness of Nigerians couple with the non-existence of social security system is encouraging factors for life insurance growth.  The research topic is... Continue Reading

Life assurance is a plan that ensures families and other beneficiaries are financially secure especially after death of the bread winner. The life assurance sector in Kenya has been striving to improve its performance in order to improve the overall livelihood of Kenyans. Despite these efforts, not much has been achieved with the country posting... Continue Reading

ABSTRACT  The study set out to assess compensation and employee motivation in Pan Africn i.i !e Assurance Limited Kenya. It was guided by a number of objectives which were; to a:,scs; the effect of benefit on motivation of employees at Pan Africa Life Assurance Limited, to exarnine the effect of pay on motivation of employees in Pan Africa Life... Continue Reading

ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading

ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading

THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH) ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and... Continue Reading

ABSTRACT The study deals with the scrap dealers in the Tema-Ashaiman Metropolis (TAM). The purpose is to provide an analyses of the everyday life of scrap metal dealers in the metropolis. This was done by establishing the socio-demographic background of the scrap dealers and identifying the driving factors that lead them into this occupation. It... Continue Reading