INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading

TABLE OF CONTENT CHAPTER ONE INTRODUCTION 1.1Background to the Study 1.2Statement of the problem 1.3Objective of the study 1.4Significance of the study 1.5Research Question 1.6Scope of the study 1.7Definition of terms CHAPTER TWO LITERATURE REVIEW 2.1Introduction 2.2Concept of Price 2.3External and Internal Factors Affecting Pricing 2.3.1Pricing... Continue Reading

INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading

INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading

INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading

Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other... Continue Reading

ABSTRACT This study investigates the determinants of the effect of consumer behaviour on insurance business in Nigeria.  It analyze the interpretation of data collection from respondents. The research questionnaire were draw to get data from banking, civil service, self-employed, married/single and divorced.  The result of the questionnaire... Continue Reading

ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and online... Continue Reading

Introduction              The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media.             Moreover, the internet is emerging as the most important source of information... Continue Reading

This study was conducted to examine the effect of oil price fluctuations on the price of selected agricultural commodities in Nigeria using time series data sourced from Central Bank website, United States Energy Information Administration (E.I.A) website and Food and Agricultural Organization Statistics (FAOSTAT) between January 2000 and December... Continue Reading

This study was conducted to examine the effect of oil price fluctuations on the price of selected agricultural commodities in Nigeria using time series data sourced from Central Bank website, United States Energy Information Administration (E.I.A) website and Food and Agricultural Organization Statistics (FAOSTAT) between January 2000 and December... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in... Continue Reading

ABSTRACT This study explored the awareness on Hiv prevention and behavior change among the people who come for counseling and testing in Kisozi parish in Gomba district.This was after the realization that Hiv /Aids pandemic is still a major challenge in global health with over 35 million people living with the disease.The study specifically sought... Continue Reading

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING  BEHAVIOR CHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the most important role of social... Continue Reading

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social... Continue Reading

INTRODUCTION Nowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergo different experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offer different experience to... Continue Reading

ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were... Continue Reading

This study looked at the variables affecting consumers' online shopping habits. The rapid  increase in internet service usage has created a sizable market for online shoppers and sellers  to purchase and sell goods and services. Online shopping has gained popularity as a means of conducting business.  The popularity of internet purchasing has... Continue Reading

INTRODUCTION Nowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergo different experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offer different experience to... Continue Reading

ABSTRACT Understanding consumer buying behaviour and their preference to product attributes has become a key success factor in today’s business environment which is highly competitive and rapidly changing. Consumer are now more discerning and individualistic requiring marketers to gain insights in the buying behaviour of consumers and the... Continue Reading