CHAPTER ONE

INTRODUCTION
1.1 Background of the Study
Television is incorporated within the child‟s experience as it becomes part of the child‟s inner world.
In discussing about television and evolutional development of T.V, some one may wonder how television affects a child of ten to eighteen year. But it is apparent that the young child is dominated by this TV. Children learn to read pictures they understand. In the watching of television, all the children see in “reality” and events do not follow the social order of the story. It is by observation of social relationship and by minor reflections of self that the child is socialized. Dumped mostly prematurely into the twentieth century, it is hardly surprising that the child still relies on what he see as the deception of reality.

As we accept that television and advertising affects the children‟s linearity in thought starting with the onset prints, since the young child is exclusively concerned with here and now of the present which is sufficient by demanding of his intelligence.
Advertising through television presents awesome advantages, they always make sure that through television advertising, each person‟s idea, viewpoints and services are given equitable space to express veritable information about their products for the wellbeing of the society in general.
There are some advertisements of some products which are not good for the seeing of children. In this study we will be looking at one of the products.

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