Mass Communication Project Topics and Materials (Page 49)

INTRODUCTION 1.1 BACKGROUND OF THE STUDY This in balance of news flow is a complex and varied phenomenon which can occur in different forms and a exists in all media the news paper, radio film and television. Communication is a part of the general development process that provides the needed between planners and their goals. No nation can survive... Continue Reading

ABSTRACT This study was carried out to determine the newspaper readership pattern among youths. This arose because it was thought that the youth did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youth. Questionnaires draw administered to ascertain the extent of... Continue Reading

ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and... Continue Reading

ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually... Continue Reading

ABSTRACT This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. The important of television as the most mobilization media of mass communication is... Continue Reading

ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods... Continue Reading

ABSTRACT This examine the role of mass medial in educational development in Nigeria. The background centre on the role of mass medial in educational development in Nigeria finding out whether television plays an effective role in formal education. The researcher has attempted to carry out series of analysis and study to confirm that the NTA... Continue Reading

ABSTRACT In this study, the researcher setnut to examine the role of the media in the crusade against global terrorism. Towards achieving this end, 79 staff of two media houses in Nigeria, namely the publishers of the punch and vanguard newspapers were used as the study sample. These 89 members of the study sample were given 89 copies of... Continue Reading

INTRODUCTION 1.1 BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or... Continue Reading

TABLE OF CONTENT APPROVAL PAGE………………………………………… II DEDICATION………………………………………………….III ACKNOWLEDGMENT……………………………………….IV ABSTRACT…………………………………………………….VII TABLE OF... Continue Reading

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading

Abstract This project on ― impact of Freedom of Information Act: A study of journalism practices in Uyo community – from January to June, is aimed at finding out how Freedom of Information Act impact positively on the life of practicing journalists in Uyo community. In carrying out the study the researcher used survey design method, while... Continue Reading

ABSTRACT The aim of this research project is to know the essence of radio commentaries and its impact on the listeners. The project stars with information which given insight into the historical back ground of news commentaries. It processed to examine the impact news commentaries creates to this listens and the distinguishing features. It then... Continue Reading

ABSTRACT This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches. Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public... Continue Reading

ABSTRACT National integration has been described as the role in which television must play. This term paper will critically examine the level to which television can aid national integration and to achieve unity in diversity. It will also assess the impact of television message on individuals in the society. Also it will look into the NTA Kaduna... Continue Reading

ABSTRACT This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company. The objectives of which the study was carried out are to FIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the... Continue Reading

ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women have been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of... Continue Reading

ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry. This study consists five chapters, the first chapter cover and introduction of study. The research problem, objectives of the study, formulation of hypotheses, the significance, the limitations and the scope of the study was also tested in this... Continue Reading

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The media as the watchdog of the society aluminates its light on the society not forgetting its responsibility of entertainment, information and educating its audience as to keep them abreast of the dynamism of the world, condemning the ills of the government and the governed, all geared towards a better... Continue Reading

ABSTRACT Communication is central to all human activities. The claim that we cannot communicate receive scholarly applause. However, there are people who seem to be neglected when we began to discuss communication and information flow. Those in the urban cities are always better informed to the detriment of the ruralities. It is an irony that... Continue Reading

ABSTRACT The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers. The following findings were made in the course of the study. Nigeria accepted that Internet... Continue Reading

ABSTRACT The study examined the Role of Mass Media on HIV and AIDS campaign. As a survey research, a sample of 300 people was taken from Yenagoa Metropolis. The sampling procedure was by the simple random sampling techniques. The instrument used to collect data was a questionnaire while data collected were analyzed using percentage. The findings... Continue Reading

ABSTRACT This research work is a very crucial study for the Access Bank Plc. The study was motivated by the necessity to establish what constitute motivational instrument in the organization and the extent of their application. Sources of data includes, primary and secondary data in which both relevant official and non official materials and... Continue Reading

INTRODUCTION Cooperative member training, workshop and conference in an essential part of any cooperative society to ensure the sustainability and development of such society in a more competitive economy like ours. Onoh F.A (2007), the importance of cooperative education cannot over emphasize. He wrote “a Swedish cooperative expert Mr. Sterner... Continue Reading