Marketing Project Topics and Materials (Page 4)

Showing 76 - 100 of 1,357

76) THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)

ABSTRACT The study as the impacts of marketing logistics on the corporate profitability in the industry    a ( case study of  NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on... Continue Reading

77) THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS

ABSTRACT Variation in size and sex of respondent place of residence of respondent most preferred medium of communication occupation of respondents interest in telecommunication.  Telecom firms patronize by respondents period of operating an account with the firms types of accounts operated respondents rating of the present performance of the... Continue Reading

78) PRICING STRATEGIES FOR MARKETING OF NEW PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EXTRA ISOL HOUSEHOLD DISINFECTANT, MADE AND HARDIS AND DROMEDIAS)

ABSTRACT This research is an investigation inquiry into the pricing strategies for marketing of new products of extra Isol household disinfectant, A case study of Hardis and Dromedias Limited, located at Enugu, Enugu state, Nigeria. A survey method of research in collecting data firms. The sample used in carrying these research work is random... Continue Reading

79) CONSUMER PREFERENCE ON TOOTH PASTE BRANDS IN ENUGU METROPOLIS

ABSTRACT This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for... Continue Reading

80) THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS IN ANAMBRA STATE (A CASE STUDY OF ONITSHA METROPOLIS)

ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers... Continue Reading

81) A SURVEY ON PROBLEMS OF MARKETING COMMERCIAL BANK SERVICES (A CASE STUDY OF UNION BANK OF NIGERIA PLC, GARDEN AVENUE, ENUGU)

  INTRODUCTION  for bank to survive in   today’s growing dynamic highly competitive bank environment the marketing  of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately  the various needs of its customers and other company specific... Continue Reading

82) THE EFFECTIVENESS OF INTEGRATED MARKETING COMMUNICATIONS IN THE MARKETING OF BANK PRODUCT IN ENUGU STATE, (A CASE STUDY OF STANDARD TRUST BANK P.L.C)

INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising  Agencies, IMC is a concept f marketing communications planning that  recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response,... Continue Reading
  • Type:Project
  • ID:MKT1279
  • Pages:146

83) INFLUENCE OF STORES IMAGE ON CONSUMER PATRONAGE OF FAST FOOD OUTLETS OF CHITIS COMPANY ENUGU

ABSTRACT This research work on influence of stores image on consumer patronage.  A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3)... Continue Reading
  • Type:Project
  • ID:MKT1278
  • Pages:100

84) EVALUATION OF THE IMPACT OF ADVERTISING ON VOLUME OF SALES (A CASE STUDY OF AMA BREWERIES PLC 9TH MILE CORNER ENUGU)

ABSTRACT  In this study “Evaluation of the Impact of Advertising on Volume of Sales” all effort was geared towards examining or determining the capability of advertising through the medium of Mass Communication to impact positively on the volume of product sales. Relationship between / among the variables in this study such as educational... Continue Reading

85) THE IMPACT OF NAFDAC ON MARKETING OF DRUGS IN ENUGU STATE

ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state.     The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem  being encountered in Enugu state in particular and in this Nation in... Continue Reading

86) EFFECTIVE PACKAGING AS A PROMOTIONAL TOOL IN MARKETING OF BEAUTY CARE PRODUCT (A STUDY OF HARDS AND DROMEDAS LTD)

ABSTRACT This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent... Continue Reading

87) THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU METROPOLIS (A STUDY OF OGBETE MAIN MARKET ENUGU)

ABSTRACT The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square... Continue Reading
  • Type:Project
  • ID:MKT1274
  • Pages:155

88) THE IMPACT OF PRODUCT ADVERTISING ON SALES REVENUE OF BREWERIES IN NIGERIA (A STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU)

1.1INTRODUCTION Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured... Continue Reading
  • Type:Project
  • ID:MKT1273
  • Pages:109

89) ATTITUDE OF CONSUMERS TO SALES PROMOTION IN ENUGU METROPOLIS

ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis.  This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game... Continue Reading

90) IMPACT OF ADVERTISING IN NEW PRODUCT DEVELOPMENT (A CASE STUDY OF ETISALAT NIGERIA PLC)

ABSTRACT This research study is focused on the role of Advertising on the marketing of Etisalat GSM 0818 services in Enugu State. Some objectives of the study are: To determine the impact of advertising on the marketing of Etisalat GSM. To recommend practical solutions to the problem of advertisement identified. In the view of this, an in-depth... Continue Reading

91) ATTITUDE OF CONSUMERS TO SALES PROMOTION IN ENUGU METROPOLIS

ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis.  This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game... Continue Reading

92) THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA (A CASE OF MERCEDES BENZ ANAMMCO LIMITED ENUGU)

ABSTRACT The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu.  This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works.  The population of the study... Continue Reading

93) AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 -2010

ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers in Enugu from 2005 -2010”  This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine.  The factors that promote brand switching among malta drinks consumers and discover the... Continue Reading

94) THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF MTN IN ENUGU METROPOLIS)

ABSTRACT The project work was an attempt to investigate the impact of segmentation on customer satisfaction.  The main objectives were.  To determine the impact of market segmentation in regard to patronages, to determine whether market segmentation lead to increase in customer patronage and to determine the role of segmentation in the market of... Continue Reading

95) THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES IN THE COSMETICS INDUSTRY IN ENUGU METROPOLIS (A CASE STUDY OF P.Z INDUSTRIES PLC EMENE)

ABSTRACT This research study as on the impact of modern packaging on product sales in the cosmetic industries a study of PZ Industries PLC Enugu metropolis. To carry out the research work, some of the following objective were set out: The local manufacturers considers product packaging as an important marketing valuable. To know how modern design... Continue Reading
  • Type:Project
  • ID:MKT1266
  • Pages:110

96) IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVES (A STUDY OF UNILEVER BROTHERS NIGERIA PLC)

ABSTRACT This project work was an attempt to investigate the impact of marketing mix in the accomplishment of organization objectives. The main objectives were: to identify the impact of marketing mix in the organization. To identify the different approaches used by organization to implement marketing mix. To identify how the management of... Continue Reading

97) THE EFFICIENT OF CORPORATE IMAGE AS A STRATEGY IN ENHANCING PROFITABILITY IN AN ORGANIZATION

INTRODUCTION An examination corporate image management has led to the rise of stakeholder management in a complex market environment in the Nigeria, United States, Europe and Asian regions. Today’s corporations have paid substantial attention to the three key concepts, corporate reputation (CR), corporate image management , and stakeholder... Continue Reading

98) THE IMPACT OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF DANGOTE INDOMIE NODDLE)

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

99) THE BASES FOR EFFECTIVE MARKET SEGMENTATION IN A SERVICE ORGANIZATION IN ENUGU METROPOLIS (A STUDY OF MTN NIGERIA LIMITED)

ABSTRACT  Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location, buying attitudes, any of these variables stand as a basis of segmenting a market. Segmentation is a marketing terminology used in the marketing... Continue Reading

100) PROMOTION AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MALT DRINKS (A STUDY OF GUINNESS NIGERIA PLC, ENUGU METROPOLIS)

ABSTRACT  This research project is a very crucial study for the Guinness Nigeria plc. This study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of Guinness product (Malt). Guinness Nigeria plc was made use of by the researcher as a case of study because of the level and precision.  This... Continue Reading
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