Marketing Project Topics and Materials (Page 2)

Showing 26 - 50 of 1,357

26) APPLICATION OF MARKETING STRATEGIES FOR IMPROVING BANKING OPERATION (CASE STUDY OF AFRIBANK PLC ENUGU)

ABSTRACT  With the transformation of the banking sub – sector from seller market and its aim chair banking marketing, the environment naturally become very competitive in the light of the above banks required efficient customer satisfaction to survive in the industry  This work therefore, focused on how application of marketing strategies can... Continue Reading

27) PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF WILSON GROUP OF COMPANIES NSUKKA)

ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. -To determine of the marketing constitute a problem to the company. -To find out the extent to which government assists small scale... Continue Reading
  • Type:Project
  • ID:MKT1334
  • Pages:122

28) MARKETING OF COSMETICS PRODUCTS IN ENUGU STATE (A CASE STUDY OF CHOKI LABORATORIES NIG. LTD.)

INTRODUCTION The increase in demand for cosmetics products and other consumer goods in Nigerian have made manufacturing industries to show less concern for adoption of marketing concept in their establishment.  However, many of them have been growing despite this orthodox approach. The country experienced a boom in her economy in recent past.... Continue Reading

29) THE ROLE OF PERSONAL SELLING IN THE MARKETING OF COMPUTER IN ENUGU STATE

INTRODUCTION Personal selling are in a branch of marketing that is also broad which is expedient for continued existences of every marketing company most marketing organization today don’t be into consideration the impact of personal selling personal. Selling has to do with person to person communication of which an immediate feedback is... Continue Reading

30) PROBLEM AND PROSPECTS OF RETAIL MARKETING IN IMT (A CASE STUDY OF NKUTUME)

ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in... Continue Reading

31) THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future... Continue Reading

32) THE EFFECTS OF WORLD INFORMATION FLOW IMBALANCE ON THIRD WORLD COUNTRIES (A CASE STUDY OF NIGERIA)

INTRODUCTION 1.0BACKGROUND OF THE STUDY The world information flow controversy is perhaps the most topical issue in international communities today. This global controversy is basically about the demand by the south for a change in the present pattern of information flow between it and the north. The south also knows that the third world or under... Continue Reading

33) A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS

ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of our revenue. These give up about 80% of Nigeria total revenue worried about the trend the federal... Continue Reading

34) THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)

ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world.  This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt.  The researcher made on indepth study of the various marketing... Continue Reading
  • Type:Project
  • ID:MKT1327
  • Pages:114

35) THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)

INTRODUCTION BACKGROUND OF HE STUDY  Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The... Continue Reading

36) EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V)

ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used... Continue Reading

37) THE IMPACT OF SALES PROMOTION IN THE MARKETING OF BUILDING MATERIAL (A CASE OF ALO ALUMINUM LTD)

ABSTRACT The project work is to developed the impact of sales promotion in the marketing of building material upon the concept and practice of marketing in Nigeria and present tools that could help marketing expert in the country and beyond in promoting their product. The research was developed through revived of recent write ups in related... Continue Reading

38) THE ROLE OF BANKS IN THE MANPOWER DEVELOPMENT IN NIGERIA

Manpower development is the gradual nurturing embellishing to a large, marketed and organized state of the human aspect of labour in any organization in order to make him be acquainted with his duties and this make him perform effectively in his duties towards playing a role in this subject banks have gone, a great extent in training its staff... Continue Reading

39) THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ENUGU METROPOLIS (A CASE STUDY OF IMT ENUGU)

ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to... Continue Reading

40) THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS IN ENUGU URBAN

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data.  Again questionnaires were used as research instruments... Continue Reading

41) MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading
  • Type:Project
  • ID:MKT1320
  • Pages:134

42) EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF BETHSAIDA HOSPITAL ENUGU)

ABSTRACT   The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study... Continue Reading

43) THE EFFECT OF BRANDING ON PRODUCT MARKETING – A CASE STUDY OF UNILEVER NIGERIA PLC.

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants.  Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products... Continue Reading

44) MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)

ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five... Continue Reading

45) EFFECTIVE PRICING STRATEGIES FOR MARKETING OF NEW PRODUCTS (A CASE STUDY OF ROYALUZ BY HARDIS AND DROMADES LTD, IN ENUGU STATE).

ABSTRACT   This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows.  -To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux. -To determine how prices of Royalux affect its demand,... Continue Reading
  • Type:Project
  • ID:MKT1316
  • Pages:129

46) THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL)

ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading

47) EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT).

ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies.  This research project was aimed at the following: a.to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading

48) THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAND (A CASE STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT   This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and... Continue Reading

49) APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading

50) MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF FIRST BANK OF NIGERIA PLC (2000 – 2004)

INTRODUCTION 1.1BACKGROUND OF THE STUDY The Commercial Bank System shares a very important characteristic with other members of the financial sector and the rest of the business community; the desire to maximize profits and expand its share of the market.  Commercial banks are profit-making enterprises and as such they share with other businesses... Continue Reading
  • Type:Project
  • ID:MKT1311
  • Pages:119
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