Explore Project Topics on: the effect of marketing mix on the sales of insurance product

ABSTRACT In chapter one I stated the problem and the objectives of the study. I formulated them research questions, significance of the study and the limitations. In chapter two, I collected information from various sources including books, journals and also the internet. In chapter three, I came up wi1h a research methodology which would help me... Continue Reading

THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Continue Reading

ABSTRACT The vital role played by insurance in every developed nation of the world is invaluable. However, its penetration in the economy of Nigeria as a nation is at is lowest ebb. The abundant benefits derivable from insurance are enormous yet marketing this product is fraught with challenges. One factor held respondent for this is the poor... Continue Reading

ABSTRACT The vital role played by insurance in every developed nation of the world is invaluable. However, its penetration in the economy of Nigeria as a nation is at is lowest ebb.  The abundant benefits derivable from insurance are enormous yet marketing this product is fraught with challenges.  One factor held respondent for this is the poor... Continue Reading

ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2. To determine the Impact of promotional strategies on customers patronage... Continue Reading

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2.To determine the Impact of promotional strategies on customers patronage... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

ABSTRACT             Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.            ... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research stated the problems associated with the topic under study, which include the inability of management to... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the study 1.3 Objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.0 Literature Review 2.1 Concept of sales promotion 2.2 Objectives... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0    ... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0    ... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0Introduction 1.1Background of the study 1.2Statement of the study 1.3Objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO 2.0Literature Review 2.1Concept of sales promotion 2.2Objectives of sales... Continue Reading

ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading

THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC) ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research... Continue Reading

ABSTRACT This research work on the effects of product advertisement on sales  volume of company product. The objective of every company is to achieve its sales volume target, because if achieved, other performce indicators like growth and increase in profitability index would be assured. The objective was to identify the common form of... Continue Reading

THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH) ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and... Continue Reading

ABSTRACT The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding... Continue Reading

CHAPTER ONE INTRODUCTION 1.1             Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would... Continue Reading

ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading

CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of... Continue Reading

CHAPTER ONE 1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing... Continue Reading

INTRODUCTION   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing... Continue Reading

INTRODUCTION Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement... Continue Reading

(A CASE STUDY OF MTN NIGERIA ILORIN) TABLE OF CONTENT 1.1 Background of the Study 1.2 Statement of Problem 1.3 Research Questions: 1.4 Research Objectives 1.5 Research Hypotheses 1.6 Significance of the Study 1.7 Scope of the Study 1.8 Definition of Key Terms CHAPTER TWO LITERATURE REVIEW... Continue Reading