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APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

  • Type:Project
  • Chapters:5
  • Pages:67
  • Format:Microsoft Word
(Mass Communication Project Topics & Materials)

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION 

ABSTRACT

This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion-leaders in information dissemination in Nigeria with focus on Owo Township which was the case study. Opinion leaders’ campaigns can be used to catalyze wider political engagement on the issue and to promote sustainable people choices and behaviors. From past research, six relevant categories of self-designated opinion-leaders were outlined, detailing issues related to identification, recruitment, training, message development, and coordination. This study combines the recruitment of community opinion-leaders with traditional media strategies. In evaluating community opinion-leader campaigns, it was concluded that there are likely to be significant trade-offs in comparison to face-to-face initiatives. The challenge for both scholars and practitioners is to understand under what conditions are opinion-leaders effective and in which ways can online interactions strengthen or build on real-world connections with peoples in the community.

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Details

Type Project
Department Mass Communication
Project ID MAS0570
Price ₦3,000 ($9)
Chapters 5 Chapters
No of Pages 67 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Mass Communication
    Project ID MAS0570
    Price ₦3,000 ($9)
    Chapters 5 Chapters
    No of Pages 67 Pages
    Format Microsoft Word

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