THE ELECTRONIC MEDIA AS A CHANCE FOR CREATING AWARENESS AND MOBILIZING PUBLIC SUPPORT IN NATIONAL DEVELOPMENT
TABLE OF CONTENTS
Background of the study
Statement of problem
Objective of the study
Scope and limitation of the study
Significance of the study
Definition of terms
Review of Related Literature
Population of the study
Sample for the study
Questionnaire for the study
Instrument for data analysis
Treatment of data
PRESENTATION AND ANALYSIS OF DATA
Summary of finding conclusion
Summary of finding
Suggestion for further studies
1.1 BACKGROUND OF THE STUDY
Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programme. Radio, as a mass media organ is equall expected to fulfill these functions as well for any government to pass information to her citizenry, it must do that either through print or Broadcast media. Both the federal and state government have programmes that obviously requite public support that would make it possible for them to realize their expectations. Programme like, police Diary, breaking the silence, consumer speak, Health watch, HIV/ADIS enlighten among others require the support of members of the public for its success.
One is not left in doubt as to the importance of radio if these expectation of those in government are going to be realized. Ray power – 105.3 fm located at Agu-Abor in Enugu state has a number of programmes and jingles that are specifically aimed at creating awareness and them mobilizing public support towards these programmes of both the federal and state government.
In Nigeria today, there are so many radio stations both government and private stations that are responsible for awareness creation and mobilizing public support for national development. Awareness according to oxford advanced learner’s Dictionary means knowing that something exists and is important being interestd in something. It is this awareness and public support that this project will center on in our subsequent chapters.
1.2 STATEMENT OF THE PROBLEMS.
Electronic media is one of the channels that is used to disseminate information to the masses about government programmes and activities. Without it, there will be no democracy and people will be kept in the dark of what is happening in the government. It is because of these functions that the federal republic of Nigeria could grant licence to individuals to operate private radio stations so that the population will be aware of what is happening around them. The freedom of information bill which is before the national assemble for its passage is making leadway because of the support it is gaining from the public for its passage. In anyway one may look at it, it is important and obvious that electronic media especially radio plays a very important roe for the development of our society. Electronic media can mar or build any nation depending on the type of ownership and who is in charge. But this project will concentrate mainly on the positive aspect of the electronic media in building the nation and uniting the people.
1.3 OBJECTIVE OF STUDY
The following shall constitute the objective of this study.
1. To ascertain the impact of electronic media as channel for creating awareness and mobilizing public support.
2. To find out if Ray power fm Agu-Abor is living up to her expectations of informing, entertaining and educating the masses of government programmes and activities.
3. Again to find out if government influences the programmes of private owned radio stations.
4. Finally, this project is aimed at finding out the role of electronic media in democratic dispensation.
1.4 SIGNIFICANCE OF THE STUDY.
This study is important in the sense that it would enable readers to know the power of radio station in helping the authorities in the fulfillment of their expectations. It is only when government programmes and projects are given that support by the public that it will then be able to achieve the desired objectives. The study also will be of immense benefit to the management and staff of Ray power radio station because this will help them to channel their programme to those activities that up lift the national development and create awareness of government programmes and activities.
Finally, those in academic field and specially students who are carrying out research in the similar topic will find out this project very useful.
1.5 RESEARCH QUESTIONS
For the purpose of this research work, the following shall form the research questions of this project:
(a) Has Ray power fm through its programmes been able to create awareness among the people on issues that affect the people either as individual or group?
(b) Do you think that electronic media is one of the channels through which economic development could be achieved?
(c) Do you think that Ray power fm is objective in the reportage of government programmes and activities?
1.6 RESEARCH HYPOTHESIS
For the effective study of this research work two hypotheses will be formulated.
HO: Electronic media is not a channel for creating awareness and mobilizing public support.
Hi: Electronic media is a channel for creating awareness and mobilizing public support.
Ho: Ray power fm is not objective in reporting of government programmes and activities.
Hi: Ray power fm is objective in reporting of government programmes and activities.
1.7 DEFNITION OF TERMS
The following terms would be defined for easy understanding of the project work.
(a) CHANNEL: A means of access, a course in which something may be directed, a route through which anything passes or progresses, a means of communication and also a band of broadcasting frequencies.
(b) BROADCASTING: This can be defined as the dissemination of information, ideas, attitudes and opinions through the use of awareness.
(c) RADIO BROADCASTING: This is the dissemination of audio-visual signals through the air waves.
(d) MASS MEDIA: The means of communication through Radio, Television, Newspapers, magazines that reach large number of people.
(e) MMOBILIZE: This means to assemble, organize, or to put into motion. In the context o this research work, this would explain an important responsibility of the mass media via radio.
(f) RAY POWER: This is the name of the independence radio station that is owned by DAAR Communication plc.
(g) AWARENESS: This means knowing that some things exist and important being interested in something.
1.9 THEORETICAL FRAME WORK
In the wake of deregulation of broadcasting on August 25, 1992, Dear communication plc applied for and was granted approval to operate an independent radio station. The station which started test transmission on the 15th of December, 1993 made history on the 1st of September, 1994 when it commenced commercial broadcasting with the launch of Ray power 100-5 fm in Lagos as the first 24 hour broadcast service station in Nigeria as well as the first private independent broadcasting station in the country.
Ray power 100.5fm became an instant success with its pioneering twenty four hours a day, seven days a week interactive programming format that promoted immediate feedback or sensitive socio- political, economic and cultural issues. It was a radical department from what radio audience in Nigeria had been used to since 1935. Ray power 100.5 fm is in twelve locations across Nigeria and remains the station of choice by radio listeners. Its “infotainment” there guided by its development philosophy help to promote national unity and stability as well as foster global understanding.
Based on Ray power’s track record and recognition DAAR’S commitment to responsible broadcasting in the country, the Federal Government of Nigeria in June 1995 granted DAAR the first ever global satellite television license. On December 6, 1996, the company launched Nigeria’s first commercial terrestrial television service with the call sign “Africa Independent Television (AIT).
AIT has a transmission footprint which covers the entire globe. It runs 3 distinct streams of programming namely, National transmission which is domesticated in Nigeria, transmission to the rest of Africa, Europe, Middle East and Asian, and transmission to united states of America (USA) and the Americas.
Over the years, AIT has built a reputation for setting the news agenda, orderly development of society and for holding governments accountable to the people. It is also at the forefront of participatory democracy and build a responsible citizen committed to the task of nation building and the presentation of national ethos. In furtherance of its vision to be the clear market leader in television broadcasting, AIT is situated in 20 locations across the six geo-political zones of Nigeria. It plans to open 16 additional locations in the next 4 years to achieve an effective plan-Nigeria coverage that will translate into steady revenue streams for the running of its operations and the realization of its profit objectives. Largely accepted as the Authority Independent Trustworthy, AIT has in eleven years, successfully positioned itself as a brad the public can trust.
The coming of Ray power 100.5 marked a new beginning in the history of broadcasting in Nigeria.
It changed listeners perception of radio broadcasting with a strong programming content which emphasis accurate dissemination of information with quality entertainment.
Ray power 100.5 fm is guided by a developmental philosophy which seeks to promote African interest, unity and cohesion while respecting religious sensibilities and discouraging hatred and disaffection among peoples. Ray power 100.5 fm seeks to promote human digital, orderly development of society, free speech, responsible government and good citizenship.
Ray power 100.5 fm programming is original in tore, informative in content and refreshingly entertaining.
Programming reflects all shares of African life, music, culture and a good degree of contemporary global traditions. Ray power 100.5 fm is a real celebration of contemporary African life and a promotion of values that will enhance Africa integration with the rots of the world.
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