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Project Topic: THE EFFECTS OF TELEVISION COMMERCIALS ON BUYING HABITS

  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS0369
  • Price: ₦3,000 ($20)
  • Chapters: 5 Chapters
  • Pages: 50 Pages
  • Format: Microsoft Word
  • Views: 602

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT

This study is aimed at finding the Effect of Television Commercials on the Buying Habits of people in Enugu metropolis: A study of Omo and Elephant Blue Detergents. The study made use of survey (sampling) method of social scientific research which involves interviews using structured questionnaire. The sample size of 200 people was draw from different parts of Enugu metropolis. In distributing the questionnaire the researcher considered the respondent’s income level education level and ensured that they had television sets in their homes. In order to get a true reflection of the study group. Five hypotheses were formulated and addressed. The hypotheses validated or invalidated by the data presented and analyzed shows that television commercials affects the buying habits of Enugu metropolis people who are exposed to blue detergents’ commercials tend to accept (buy) Omo blue detergent more than other brands and brand loyalty to blue detergents is not habitual rather it is influenced by commercials.

THE EFFECTS OF TELEVISION COMMERCIALS ON BUYING HABITS
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS0369
  • Price: ₦3,000 ($20)
  • Chapters: 5 Chapters
  • Pages: 50 Pages
  • Format: Microsoft Word
  • Views: 602
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    Details

    Type Project
    Department Mass Communication
    Project ID MAS0369
    Price ₦3,000 ($20)
    Chapters 5 Chapters
    No of Pages 50 Pages
    Format Microsoft Word

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