THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0329
  • Access Fee: ₦5,000 ($14)
  • Chapters: 5 Chapters
  • Pages: 50 Pages
  • Format: Microsoft Word
  • Views: 986
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ABSTRACT
This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study
The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to determine the possible solution to the above mentioned problems. To better understand the research topic, the researcher views the opinion and contributions of scholar and experts in various fields as regards the subject matter.
Furthermore, questionnaire was used to collect instant information from the research population of 200 respondents determined using the yaro yumen model. The data were tabulated and subjected to analysis in percentages.However, conclusions were drawn based on the findings established.
Finally, research draws conclusion and recommendation.

THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT0329
  • Access Fee: ₦5,000 ($14)
  • Chapters: 5 Chapters
  • Pages: 50 Pages
  • Format: Microsoft Word
  • Views: 986
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    Details

    Type Project
    Department Marketing
    Project ID MKT0329
    Fee ₦5,000 ($14)
    Chapters 5 Chapters
    No of Pages 50 Pages
    Format Microsoft Word

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