THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE
(A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOMAMMA)
The role of physical distribution in marketing of beer production is seen not complete until the product reach the consumers in the right quantity at the right place and at the right time, it becomes every essential and efficient distribution system so that goods produced get to the consumers.
This work therefore examines the physical distribution with regards in marketing of beer product and also takes a critical view of the subject on the whole product. This work partaking states the problem of the exercise, states the statement of the study and the scope of the study. Moreso, the work clearly defines the basis and related terms all for an accurate understanding of the subject.]
Having considered all the precise of the information gotten from all section, and sectors of the economy, the worked reasonably and deliberately made a substantial conclusion.
Written in a clear language this work will serve as a reference to the consumes and all who have interest in distribution of beer production in marketing sector.
TABLE OF CONTENT
1.0 Introduction - - -
2.0 Literature review - -
2.1 Introduction - - -
2.2 definition of physical distribution -
2.3 components of physical distribution -
2.4 channel planning and structure - -
2.5 importance of physical distribution -
2.6 problems of physical distribution in Nigeria
3.0 Research design and methodology -
3.1 Introduction - - - - -
3.2 Research design - - - -
3.3 Sources/method of data collection - -
3.4 Population of the study - - -
3.5 Sample techniques - - - -
3.6 Validity and reliability of measuring instrument
3.7 Method of data analysis - -
4.0 Presentation and analysis of data -
4.1 Introduction - - - - -
4.2 Presentation of data - - -
4.3 Analysis of data - - - -
5.0 Summary conclusion and recommendations -
5.1 Introduction - - -
5.2 Summary of findings - -
5.3 Conclusions - - - -
5.4 Recommendations - - -
Bibliography - - -- - -
Appendix - - - - - -
Questionnaires - - -
Production in deemed not complete until the product reach the consumer in the right quantity at the right place and at the right time in good condition. Owning to the proliferation of the companies in Nigeria, it becomes very essential to have an efficient distribution system so that goods produce get to the consumers.
1.1 BACKGROUND OF THE STUDY
Basically the aim of any company is to minimize cost and maximize profit, in other to achieve this a firm will have to identify the high cost of generating center and hence try to reduce them. Distribution activities penetrate cost, the aim of physical distribution management in firms is to bring to absolute minimum of the total cost of distribution and at the same time achieve high customers services.
The word “distribution” is reference to the retailing or selling functions means a vast firm which is composed o many thousands outlet ranging in size from the small comers shop to large supermarkets, departmental stores and “cash and carry” warehouse, all of which attempts to supply our customers society.
So physical distribution is concerned with the movement of raw materials and finished product from the manufacture to the supplier and customers (i.e. retailers). It is the link between manufacturing and productive on one hand. The simplest distribution one can offer that physical distribution is an integrated set of activities that deals with the management of products within firm and through marketing channels.
Consolidated breweries Awomamma in a Nigerian brewery own by Heineken since 2004 the area one of the running production sites in the country located at Owerri Imo state, the concentration on the low price and of the market.
1.2 STATEMENT OF PROBLEM
Though this research work centers on the role of physical distribution in marketing performance of beer in Imo state, it will not fail to touch on the problem their firm. This problems range from lack of adequate supervision, lack of storage facilities, rising in cost of finished goods to the final consumers to the boarding of “coke” by the channel members.
The channel members are not effectively controlled as a means of which prices of product differ from place to place and urban to rural areas. Another area is in boarding of “coke” and its apparent scarcity, lack of mechanism equipment for easy loading and off loading cannot be left out. The scope of modern communication in small to make impact in business transaction, sometimes the post office delay transaction, the telephone services is confined in the urban area and with few customers contact, very difficult warehousing area few and far apart as a result of reasonable distance between depots and the customers price of production tends to be higher in remove area of Owerri.
1.3 OBJECTIVE OF THE STUDY
It is very important that every study must have objectives and this one is not an exemption. Those are the following objectives of the study.
1.4 RESEARCH QUESTIONS
Based on this project topic and the objective of the research as stated above the following research questions have been formulated.
1.5 SIGNIFICANCE OF STUDY
It is the researcher that the findings and recommendations of this project will be useful to many interested persons. The significance of the study will include the following:
1.6 SCOPE OF STUDY
The research will focus on the study on the activities the physical distribution in the marketing performance beer in Imo state. In trying to identify the roles of physical distribution in depth of study will be taken on the present distribution. Arrangement of the company loading and off loading system, stock holding and inventory control, order, processing and administration, the documents used in delivery and dispatch and including the appointment of the distributor.
1.7 LIMITATION OF THE STUDY
FINANCES: The source of the income researcher is very low as a result, she cannot afford the money for all the expense, she is going to incur.
1.8 DEFINITION OF TERMS
PHYSICAL DISTRIBUTION: The physical flows of materials and final goods from point of origin to point of user or consumption to meet the needs of customers at a point.
INVENTORY CONTROL: This is the science based art of controlling the amount of stock held in various forms within a business to meet economically the demand placed upon it.
RE – ORDER LEVEL: This is a stock level when it is desirable to place a new order.
DEPOT: It is a place where storage is made for product and where supplies re made to customers.
LIMITED: This is an abbreviation of limited liability company, this is usually placed after the business name.
PHCN: This is an acronym of the power holding company of Nigeria.
ROUTINE: To fix the order of procedure of operation in the case of vehicles.
Plant: These are tools or machinery, fixtures, building grounds etc of a factory or business.
LOGISTIC: This is a branch of science having to do with moving and supplying of goods.
DISTRIBUTION POLICIES: This exist in marketing and man of them come in the form of nature of product exposure desired by companies as to who and how many distributors should be given opportunity to sell their products.
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