THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI)

  • Chapters:5
  • Pages:58
  • Methodology:Simple Percentage
  • Reference:YES
  • Format:Microsoft Word
(Marketing)
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI
 (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI)
ABSTRACT

This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to elaborate the study for full comprehension.
TABLE OF CONTENT
CHAPTER ONE
1.0    INTRODUCTION
1.1    BACKGROUND OF THE STUDY
1.2    STATEMENT OF PROBLEM
OBJECTIVES OF THE STUDY
1.4    RESEARCH QUESTIONS       
1.5    SIGNIFICANCE OF THE STUDY-
1.6    SCOPE OF THE STUDY
17     LIMITATION OF THE STUDY
1.8    DEFINITION OF TERMS         -
CHAPTER TWO
2.0    LITERATURE REVIEW  
2.1    INTRODUCTION
2.2    THE USE OF OUTREACH/SALES COMPUTER     
2.6    PERSONAL SELLING AND FEDERAL POLYTECHNIC NEKEDE OWERRI     -
2.7    PUBLICIZING AND EDUCATIONAL INSTITUTION
2.8    TODAY TERTIARY INSTITUTION IN NIGERIA
References        
CHAPTER THREE
3.0    RESEARCH METHODOLOGY  
3.1    INTRODUCTION
3.2    RESEARCH DESIGN    
3.3    SOURCES/METHODS OF DATA COLLECTION
3.4    POPULATION AND SAMPLE SIZE   
3.5   SAMPLE TECHNIQUES
3.6    VALIDITY AND RELIABILITY OF MEASURING INSTRUMENT        
3.7    METHOD OF DATA ANALYSIS        
CHAPTER FOUR
4.0    PRESENTATION AND ANALYSIS OF DATA       
4.1    INTRODUCTION
4.2    PRESENTATION OF DATA     
4.3    ANALYSIS OF DATA    
4.4    INTERPRETATION OF RESULT FINDINGS-
CHAPTER FIVE
5.0    SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS     
5.1    INTRODUCTION
5.2    SUMMARY OF FINDINGS       -
5.3    CONCLUSION      -      
5.4    RECOMMENDATIONS   
BIBLIOGRAPHY   -      
Appendix    -
Questionnaire    
CHAPTER ONE
1.0    INTRODUCTION
        The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of the firms simply put the marketing strategy. However one vital are such of decision which demand proper attention is the promotional policies and programmes to inform, persuade and educate its target audience of the existence of the organization and their services, although creation of demand for a firms product may be the ultimate objectives.
1.1    BACKGROUND OF THE STUDY
          Firm must put in place a set of activities aimed at stimulating demand for the service, this may involve demanding the optimal combination of the promotional mix advertising sales promotion, personal selling, publicizing, public relations, direct marketing and packaging is achieve its promotional objectives the optimum blend is a function of the promotion. With the educational institution in imo state, there is need to appraise the promotional strategies used by the educational institution in facing competition in the institution which is being keener everyday.
1.2    STATEMENT OF PROBLEM
          Inadequate customers patronage and often given by entrepreneur as a major cause of their failure. A careful review of their circumstances often reveals abnormality ignorgance of the need for promotional skill or deliberate neglect of the necessary strategies. Quite often marketers are very optimistic about sales (patronage) they conceive the wrong motion towards the promotion strategy, there are need for promotional strategies in the education institution because most of this potential student are not aware of educational institution like tutorial institution (University as a result of many educational institution lack coordinated promotional strategies).
OBJECTIVES OF THE STUDY
The promotional objectives of this study is to evaluate the promotional activities in the marketing of education service in imo states metropolis with particular the interest on federal polytechnic Nekede Owerri.
To determine the extent to which consumers users of the educational system federal polytechnic Nekede Owerri.
To determine the impact of promotional strategies on consumers interest for educational services.
To determine the extent promotional activities educational institution services achieve the institutional promotional objectives.
To determine the impact of promotional activities of consumers (students) on their performance towards the institution (federal polytechnic Owerri).
To examine the major set back on promotional activities of education.
To make appropriate recommendation base on the findings of the study.
1.4    RESEARCH QUESTIONS
          Based on the problem and objective of this study the following research questions have been formulated.
Does promotional activities of educational institution led to increase awareness of institution to its users?
Does promotional law effect negatively on promotional activities of educational services?
Does promotional activity of education institution lead to increase consumers (student) patronage?
To what extent does promotional activity adopted by the institution in imo state metropolis?
 1.5    SIGNIFICANCE OF THE STUDY
          Odo (1992) stated that significance of a study simply means how the difference users and readers of the project will review the study. In light of the above study will be the great benefits to the operation of higher institution and most importantly as the study will unveil some of the cost effective and efficient promotional game plan that could be adopted are embrace the performance of their operation not only in imo state metropolis but also with the country (Nigeria).
        Promotional consultants have been deprived of excellent performance in their operation beaus of scarcity and insufficient data and inadequate literature available in this research. This study went successfully completed and adequately supersede will be in addition or the extend literature needed in promotion and vital marketing communication. Promotional practitioners and consultant will therefore use it extensively for reference. Above all student will also be beneficial in both the researcher and reader understanding in the area which could stir up their study. Based on the pre-group it become indisputable that the need for this study with wit.
1.6    SCOPE OF THE STUDY
          This study concentrated on promotional activities of tertiary institutions. However, due to the researcher’s predisposition and many other limited which could not allow this, the scope of this study has been narrowed down to federal polytechnic Nekede Owerri, imo state metropolis.
17     LIMITATION OF THE STUDY
          Over the years they have been a lot of problems associated with the problem of research findings which are as follows:
Poor adequate promotional strategy analysis in the institution has kept potential student uninformed towards the institutional development which are facing some educational institution in Nigeria.
1.8    DEFINITION OF TERMS
PROMOTIONAL STRATEGY: It is controlled integrated program of communication method and materials prospective customers (Adirika, Ebube, Nnolim).
ADVERTISING: It is a group of activities aiming at and inducing dissemination of information in any paid non personal presentation form consuming an ideas product or services to compare actions accordance with the import and identifiable sponsor.
SALES PROMOTION PUBLIC RELATION: The deliberate planned and sustained effort to established and maintain, mutual understanding between and organization and its public.
DIRECT MARKETING: It’s an interaction marketing media effect a measurable response.
PERSONAL SELLING: Face to face interactions will or more prospective purchase for the purpose of making presentation answering questions and producing in order.
PUBLIC RELATION AND PUBLICITY: A variety of program designed to promote or protect a company’s image or its individual services.

Share This

Project Details

Department Marketing
Project ID MKT0221
Price ₦3,000 ($9)
Chapters 5 Chapters
No of Pages 58 Pages
Methodology Simple Percentage
Reference YES
Format Microsoft Word

500
Leave a comment...

    Project Details

    Department Marketing
    Project ID MKT0221
    Price ₦3,000 ($9)
    Chapters 5 Chapters
    No of Pages 58 Pages
    Methodology Simple Percentage
    Reference YES
    Format Microsoft Word

    Related Project Topics

    THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede,... Continue Reading
    • Type:Project
    • ID:MKT0222
    • Department:Marketing
    • Pages:58
    • Chapters:5
    • Methodology:Simple Percentage
    • Reference:YES
    THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede,... Continue Reading
    • Type:Project
    • ID:MKT0221
    • Department:Marketing
    • Pages:58
    • Chapters:5
    • Methodology:Simple Percentage
    • Reference:YES
    PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY). TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the problem 1.3 Objective of the Study 1.4 Research Questions... Continue Reading
    • Type:Project
    • ID:MKT0120
    • Department:Marketing
    • Pages:70
    • Chapters:5
    • Methodology:Simple Percentage
    • Reference:YES
    THE IMPACT OF TOURISM IN ALLEVIATING POVERTY IN NIGERIA (A CASE STUDY OF NEKEDE ZOO OWERRI IMO STATE) ABSTRACT Tourism is one the largest and fastest growing industries in the world. It is an increasingly important source of income, employment and wealth in many countries. Its rapid expansion has,... Continue Reading
    • Type:Project
    • ID:MKT0284
    • Department:Marketing
    • Pages:99
    • Chapters:5
    • Methodology:Chi Square
    • Reference:YES
    THE EFFECT OF DOCTOR-NURSE RELATIONSHIP ON PATIENT CARE (CASE STUDY OF FEDERAL MEDICAL CENTRE OWERRI, IMO STATE) ABSTRACT This study seeks to examine the effect of doctor-nurse relationship on patient care in Federal Medical Centre Owerri, Imo State. The null hypotheses were formulated to guide the... Continue Reading
    ABSTRACT This research work is specially carried out to investigate employee participation in decision making and its effect on work performance, with a particular reference... Continue Reading
    ABSTRACT This study was conducted to investigate the strategies to be adopted in obsolescence at staff quarters of the Federal Polytechnic Idah. Study is significant as it add to the body of literature on the... Continue Reading
    AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI) ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products.... Continue Reading
    • Type:Project
    • ID:MKT0214
    • Department:Marketing
    • Pages:55
    • Chapters:5
    • Methodology:Simple Percentage
    • Reference:YES
    ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies... Continue Reading
    • Type:Project
    • ID:MKT0145
    • Department:Marketing
    • Pages:77
    • Chapters:5
    • Methodology:Chi Square
    • Reference:YES
    A STUDY ON COOPERATIVE THRIFT AND LOAN SOCIETY (A CASE STUDY OF FEDERAL MINISTRY OF INDUSTRY AND TECHNOLOGY, OWERRI, IMO STATE - 1998 – JUNE 2004) ABSTRACT This research project titled “Co-operative Thrift and Loan Society of Federal Ministry of Industry and Technology, Owerri, Imo state. The... Continue Reading