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THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL)

  • Type:Project
  • Pages:95
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT
This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.
The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.
The researcher used the survey research design to execute this study.
The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu State.
The researcher used the systematic simple random sample techniques to select the sample used for the study.
The researcher used the Yaro Yainene’s formular for sample size determination to determine the sample size for the study
The researcher used the measurement tool (the questionnaire) as the major data collection instrument for this study.
Out of the 119 questionnaires administered by the researcher, 112 were returned and percentages to present and water interpret the data they generated for this study while they used the test for questionnaire content.

TABLE OF CONTENTS

TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT

CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
STATEMENT OF PROBLEM
OBJECTIVE OF STUDY
RESEARCH HYPOTHESIS
SIGNIFICANCE OF THE STUDY
SCOPE OF T HE STUDY
LIMITATION OF STUDY
DEFINITION OF TERMS

CHAPTER TWO
LITERATURE REVIEW

CHAPTER THREE
DESIGN OF THE STUDY
POPULATION OF THE STUDY
SAMPLE SIZE
SAMPLING PROCEDURE
SELECTION AND CONSTRUCTION OF RESEARCH INSTRUMENT
ADMINISTRATION OF RESEARCH INSTRUMENT
METHOD OF DATA ANALYSIS

CHAPTER FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA 
TEST OF HYPOTHESES

CHAPTER FIVE
SUMMARY OF FINDINGS
RECOMMENDATION
CONCLUSION

BIBLIOGRAPHY
QUESTIONNIARES


THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL)

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Details

Type Project
Department Marketing
Project ID MKT0965
Price ₦3,000 ($9)
No of Pages 95 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0965
    Price ₦3,000 ($9)
    No of Pages 95 Pages
    Format Microsoft Word

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