+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

ATTITUDE OF CONSUMERS TO SALES PROMOTION IN ENUGU METROPOLIS

  • Type:Project
  • Pages:104
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT
This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis.  This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth of the candle, that is of what impact or otherwise does sales promotion  have no the attitude of consumers in Enugu metropolis and also whether consumers in Enugu approve/ disapprove sales promotion. The population of the study is Enugu metropolis; three hundred was used as a sample, they were selected in ogbete main market, due to the difficulties to study entire population within Enugu, convenient technique was used in the selection.  Data were collected using questionnaire, which were analyzed and used in testing the formulated hypothesis and also the research made fining and recommendation which if are judiciously adhered to, more consumers in Enugu will engage in sales promotion activities, which tend to increase companies profit and awareness.  


TABLE OF CONTENTS

Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vi
Table of Contents vii

CHAPTER ONE
Introduction
1.1 Background of the study 1
1.2 Statement of problems 3
1.3 Objective of the study 5
1.4 Research Questions 6
1.5 Statement of Hypothesis 7
1.6 Scope of the Study 8
1.7 Limitation of Study 9
1.8 Significance of the study 9
1.9 Definition of Terms 10
1.10 Scope of the study 

CHAPTER TWO
2.1 Review of literatures 12
2.2 Sales Promotion Strategies and objectives 14
2.3 Types of Sales Promotion 16
2.4 Sales Promotion as An Important Tool 25
2.5 Factors Influencing the Use of Sales 26
2.6 Attitudes 27
2.7 Nature of Attitude 29
2.8 Attitude Formation 36

CHAPTER THREE
3.0 Research Methodology 48
3.1 Research Design 48
3.2 Sources of Data 48
3.3 Population of the study 49
3.4 Sample Selection Procedure 50
3.5 Questionnaire Design 51
3.6 Method of Data Treatment and Analysis 53

CHAPTER FOUR
4.1 Data presentation and Analysis 54
4.2 Testing of Hypothesis 66
4.3 Discussion 82

CHAPTER FIVE
5.1 Summary of Findings 84
5.2 Recommendations 86
5.3 Conclusion 88
5.4 Suggestion for further Research 89
Appendix 
Bibliography 

ATTITUDE OF CONSUMERS TO SALES PROMOTION IN ENUGU METROPOLIS

Share This

Details

Type Project
Department Marketing
Project ID MKT0963
Price ₦3,000 ($9)
No of Pages 104 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0963
    Price ₦3,000 ($9)
    No of Pages 104 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading
    ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude,... Continue Reading
    ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS abstract It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which... Continue Reading
    ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.             The consumer attitude... Continue Reading
    THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Continue Reading
    THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Continue Reading
    ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2. To determine the Impact of promotional strategies on customers patronage... Continue Reading
    PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.... Continue Reading
    ABSTRACT This research project is a very crucial study for the Guinness Nig Plc the study was motivated by the necessity to establish the extent of promotion as a strategic instrument in sales of any manufactured prompts. Guinness Nig Plc was made use of by the researcher as case of study because of the level and precision this study intends to... Continue Reading
    ABSTRACT This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study... Continue Reading