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MARKETING OF BANKING SERVICES IN NIGERIA A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA)

  • Type:Project
  • Pages:93
  • Format:Microsoft Word
(Banking and Finance Project Topics & Materials)
ABSTRRACT

The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products . 
This project work is aimed at investigation the various ways bank (Commercial banks ) market their New production  which are ion form of service  using united bank of African Plc (UBA) as a case study and identifying the problems and prospect of marketing of banking services which will enable us to identify than short coming and then to the problem ranging from lack of modern marketing and techniques to inadequate inefficient staff usually encountered while carrying out their legitimate dynamic function of bank marking in the economy . this study is percentile as five chapters  viz. 
Chapter one of this project contain the introduction of the research topic and other sub-items  like the background purpose, statement of the problem, scope and commutation of the study and so on 
Chapter two has to do with the literature review where the origin of banking was walked into and other like history of united bank for Africa Plc (UBA). 
Here, the concept of making and its impact in banking industry publics and suggested solution for marketing in banking service etc. 
 Chapter three focus on the methodology sources of data population  sample the condvadidity of the  data and method of data analysis 
Chapter five contain . the summary of finding antiunion and recommendation 
 
TABLE OF CONTENCTS

Title page  
Certification  
Acknowledgement  
Abstract 

CHAPTER ONE
1.0 Introduction 
1.1 Overview of study 
1.2 Statement of the study
1.3 Significance of the study 
1.4 Purpose off the study 
1.5 Research question 
1.6 Hypothesis of the study
1.7 Scope and limitation of the study  
1.8 Limitation of the study 
1.9 Definition of terms 

CHAPTER TWO 
2.0 LITERTURE REVIEW 
2.1 Origin of banking 
2.2 History of bank service 
2.3 Characteristic of  bank service 
2.4 The concepts of marketing and its immpact on banking industry 
2.5 The objective of marketing in banking 
2.6 Need for marketing in banks 
2.7 Banks marketing activities 
2.8 How best to marketing bank services 
2.9 Problem and suggested solution for  marketing in bank  services 
2.10 New financial services of  united bank for Afgrica polc UBA and their marketing strategies 
2.11 Why the study is a novel 

CHAPTER THREE 
3.0 Introduction 
3.1 Sources of data 
3.2 Population and sample 
3.3 Data collection instrument and produre 
3.4 Limitation of  validity of data 
3.5 Method of data analysis 

CHAPTER FOUR 
4.1 Data presentation and analysis 
4.2 Testing of hypothesis 

CHAPTER FIVE 
5.0 Summary of finding conclusion and recommendation 
5.1 Summary of finds 
5.3 Recommendation 
Bibliography 
Appendix I  questionnaire 

MARKETING OF BANKING SERVICES IN NIGERIA A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA)

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Details

Type Project
Department Banking and Finance
Project ID BFN1612
Price ₦3,000 ($9)
No of Pages 93 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Banking and Finance
    Project ID BFN1612
    Price ₦3,000 ($9)
    No of Pages 93 Pages
    Format Microsoft Word

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