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The impact of music on television commercial

  • Type:Project
  • Pages:57
  • Format:Microsoft Word
(Theatre Arts Project Topics & Materials)
1. Introduction 4
2. Theoretical Framework 2.1. Television Commercials 8
2.2. Attitude 10
2.3. Different Types of Commercial Background Music 11
2.4. Elaboration Likelihood Model and Theory of Musical Fit 12
3. Problem Statement
3.1. Research Question and Sub-Questions 18
3.2. Purpose and Relevance of the Research 19
4. Methodology 20
5. Literature Review and Analysis 5.1. General Consumer Attitudes Towards Television Commercials 21
5.2. Influence of Background Music in TV Commercial on Consumers’ 23
Mood
5.3. The Effects of Musical Congruity on Brand Attitude 25
5.4. Effects of Background Music on Attention and Memory 27
5.5. Influence of Song Tempo, Rhythm, Pitch and Musical Mode on 29
Consumer Mood and Attitude
5.6. Potential Pitfalls of using Music in Advertising 32
5.7. Analysis of Background Music in Television Commercials 33

The impact of music on television commercial

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Details

Type Project
Department Theatre Arts
Project ID THA0075
Price ₦3,000 ($9)
No of Pages 57 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Theatre Arts
    Project ID THA0075
    Price ₦3,000 ($9)
    No of Pages 57 Pages
    Format Microsoft Word

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