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THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

  • Type:Project
  • Pages:71
  • Format:Microsoft Word
(Mass Communication Project Topics & Materials)
ABSTRACT 
This study is aimed, at pointing the role of public relations department  and the practitioner in building the corporate  image in government parastiatls 

TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGMENT V
ABSTRACT VI
TABLE  OF CONTENT VII

CHAPTER ONE INTRODUCTION
1.1 THE HISTORY OF NIGERIAN AIRWAYS 7
1.2 THE OBJECTIVES OF NIGERIAN AIRWAYS 8
1.3 STATEMENT OF RESEARCH PROBLEM 10
1.4 OBJECTIVES OF THE STUDY 12
1.5 SIGNIFICANCE OF THE STUDY 13
1.6 RESEARCH QUESTIONS 14
1.7 RESEARCH HYPOTHESIS/NULL HYPOTHESIS15
1.8 DEFINITION OF TERMS –CONCEPTUAL 16
1.9 DEFINITION OF TERMS OPERATIONAL 17
1.10 ASSUMPTION 18
1.11 LIMITATIONS OF THE STUDY 18

CHAPTER TWO
2.1 THE ORIGIN AND CONCEPT OF
 PUBLIC RELATIONS 20
2.2 THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION 20
2.3 CORPORATE PUBLICS 24
2.4 CORPORATE IMAGE 31
2.5 SOCIAL RESPONSIBILITY 34
2.6 THE PUBLIC RELATIONS PRACTITIONER 38
2.7 SUMMARY OF LITERATURE REVIEW 40

CHAPTER THREE
3.1 RESEARCH METHOD 43
3.2 RESEARCH DESIGN 43
3.3 POPULATION AND SAMPLE 44
3.4 MEASURING INSTRUMENT 44
3.5 ANALYSIS 46

CHAPTER  FOUR 47

CHAPTER FIVE
5.1 SUMMARY 62
5.2 RECOMMENDATIONS 63
5.3 CONCLUSION 65
BIBLIOGRAPHY 67

THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

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Details

Type Project
Department Mass Communication
Project ID MAS1167
Price ₦3,000 ($20)
No of Pages 71 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Mass Communication
    Project ID MAS1167
    Price ₦3,000 ($20)
    No of Pages 71 Pages
    Format Microsoft Word

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