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EFFECTS OF UNIFORM PRICING POLICY IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA

  • Type:Project
  • Pages:78
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT
The aim of this study is to examine and determine the effects of uniform pricing policy in the marketing of petroleum products in Nigeria. Data were collected from primary and secondary data.  The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution and analyzed with frequencies and percentage.  Having analyzed the data, findings were made:  The existing pricing policy has resulted in uniform prices by the “Big 8” and different prices by independent marketers. The effects of the uniform pricing include: shortage of supplies relative to demand, diversion, bunkering and hoarding of petroleum products. Base on the findings the researcher therefore made the following recommendation. Firstly that the down sector should also be completely deregulated. More independent marketers should be given license to import and market the petroleum products. The government should create an enabling environment for this purpose. Foreign exchange should be made available to them adequately and all forms of tariffs should be removed from the imported products. The researcher concluded by saying that the protracted scarcity of petroleum products in Nigeria result from the breakdown of the refineries and the inadequate importation of the products into the country.
 
TABLE OF CONTENT
Cover page = = = = = = = = i
Title page = = = = = = = = = ii
Approval page == = = = = = = = iii
Dedication = = = = = = = = iv
Acknowledgement   = = = = = = = v
Abstract = = = = = = = = = vi
Table of content = = = = = = = vii

CHAPTER ONE: 
INTRODUCTION
1.1 Background of the study = = = = = 1
1.2 Statement of problem = = = = = 3
1.3 Objectives of the study = = = = = 4
1.4 Hypothesis = = = = = = = 5
1.5 Hypothesis 2 = = = = = = = 5
1.6 Significance of the study = = = = = 6
1.7 Scope of limitations of the study = = = 7
1.8 Definition of terms. = = = = = = 8
1.9 Limitation of the study = = = = = 9

CHAPTER TWO: 
LITERATURE REVIEW
Literature review = = = = = = 11

CHAPTER THREE:  
RESEARCH DESIGN
3.1 Sources of data = = = = = = =21
3.2 Study Population = = = = = = 22
3.3 Instrument  for data collection = = = = 23
3.4 Data collection proceed = = = = = 23
3.5 Method of data analysis = = = = = 24
Appendix = = = = = = = = 25
Questionnaire = = = = = = = 26

CHAPTER FOUR: 
DATA PRESENTATION AND ANALYSIS
4.1 Questionnaire distribution and  return 
characteristics respondents = = = = 32
4.2 Analysis of data from NNPC staff = = = 33
4.3 Analysis of data from dealers = = = = 42
4.4 Sex Distribution = = = = = = = 47
4.5 Distribution of respondents = = = = 48

CHAPTER FIVE: 
SUMMARY OF FINDINGS
5.1 Summary of findings = = = = == 50
5.2 Recommendation = = = = = = 51
5.3 Conclusion = = = = = = = 53
Bibliography = = = = = = = 55

EFFECTS OF UNIFORM PRICING POLICY IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA

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Details

Type Project
Department Marketing
Project ID MKT0939
Price ₦3,000 ($9)
No of Pages 78 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0939
    Price ₦3,000 ($9)
    No of Pages 78 Pages
    Format Microsoft Word

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