+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour

  • Type:Project
  • Pages:76
  • Format:Microsoft Word
(Mass Communication Project Topics & Materials)


This critical need to know how dramatic appeals and elements influence the audience is

the focus of this research work. This study therefore aims to examine the influence of

dramatic elements in product advertisements on the consumers’ when it comes to

purchase or buying decision. It will also establish if dramatic appeal in selected

advertisements aid retention and recall at the point of purchase.

A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour

Share This

Details

Type Project
Department Mass Communication
Project ID MAS1130
Price ₦3,000 ($9)
No of Pages 76 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Mass Communication
    Project ID MAS1130
    Price ₦3,000 ($9)
    No of Pages 76 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate the influence of packaging on the purpose of this study the question-experimental research design was adapted to study the firm of... Continue Reading
    CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want (Mazhar, Daud, Bhutto & Mubin, 2015) Consumers are very fond of new... Continue Reading
     ABSTRACT   Advances in Information and Communication Technologies are not only offering new  marketing channels  of communication and interactivity  to  companies but also significantly influencing the ways in which organisations conduct their businesses and marketing activities. Marketing on Mobile devices has become one of the most... Continue Reading
    ABSTRACT The purpose of the study is to investigate the impact of advertising on consumer behavior taking coca cola as a case study. The researcher gathered primary data information through the distribution of questionnaire. A total of 48 respondents were analysed... Continue Reading
    ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
    This study was based on the audience perception on the persuasiveness of TV Adverts on consumer behavior using Indomie noodles TV adverts as a case study. The study was carried out with the aim of measuring the effects of TV adverts on consumer buying behavior. Empirical research was carried out from various literature texts on basic concepts of... Continue Reading
    ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
    ABSTRACT The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour. This... Continue Reading
    ABSTRACT The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour. This... Continue Reading
    CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on... Continue Reading