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Project Topic: A SURVEY ON PROBLEMS OF MARKETING COMMERCIAL BANK SERVICES (A CASE STUDY OF UNION BANK OF NIGERIA PLC, GARDEN AVENUE, ENUGU)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0932
  • Price: ₦3,000 ($20)
  • Pages: 10 Pages
  • Format: Microsoft Word
  • Views: 387

For more Info, call us on
+234 8130 686 500
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 INTRODUCTION 
for bank to survive in   today’s growing dynamic highly competitive bank environment the marketing  of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately  the various needs of its customers and other company specific requirements.
Marketing starts when one social unit anticipates identifies  and designs the feature of a product or services to march the need structure of other social units.  These efforts are made with the intent to obtain a transaction between competent social units Okafor U. (1994:9)
The marketing concept as a management orientation according to Philip kofler holds that the key to achieving organization goal is imbibed in the organization determining  the need  and  wants of target market undercutting    itself to delivering the desired  satisfaction more effecting and efficiently than its competitors.  Bank marketing therefore could be described as the process through which banks affect and keep customers by designing  and offering service and inventions that make banking advantages to those customers.
Marketing  did not come into banks with “marketing  concept but with the advertising and promotion concept.
Banks were facing increased completion and a few stinted to embark on aggressive advertising people to a    bank in easy but converting them to loyal customers is difficult hence the interdiction of the marketing concept.
Here they had to formulate programmes to please these customers and in achieving this they tried to offer a veracity of financial and specialized service to them.
they used tried to install a lot of effective systems for efficient marketing analysis implementation and control (kotler, 1994: 28)
The central bank of Nigeria (CBN) has the responsibility of defining the requirements for the establishment of various classes of bank have on their own defined  their service requirement some example are shown in the table over-leaf  

TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Table of contents vi

CHAPTER ONE
1.0 introduction 1
1.1 background of study 1
1.2 statements of the problems 8
1.3 purpose of study 11
1.4 scope of the study 11
1.5 research questions 12
1.6 null hypotheses 13
1.7 Significant of the study 14

CHAPTER TWO
2.0 Review of related literatures 16
2.1 Marketing concepts 16
2.2 Relevance of marketing to banking 21
2.3 A review of the Nigeria banking industry 23
2.4 Summary of the literature reviewed 29

CHAPTER THREE
3.0 Research methodology 32
3.1 Research design 32
3.2 Area of the study 33
3.3 Population of the study 33
3.4 Sample and sampling procedure 33
3.5 Instrument for data collection 34
3.6 Validation of the instrument 35
3.7 Reliability of the instrument 35
3.8 Administration of the instrument 36
3.9 Method of data analysis 37

CHAPTER FOUR
4.0 Data presentation and analysis 39
4.1 Summary of Result 53

CHAPTER FIVE
5.0 Discussion, implications and recommendation 54
5.1 discussions of results 54
5.2 conclusions 56
5.3 recommendations 57
5.4 implications of the findings 59
5.5 suggestions for further research 60
5.6 limitation of the study 61
References 62
Appendix 65
A SURVEY ON PROBLEMS OF MARKETING COMMERCIAL BANK SERVICES (A CASE STUDY OF UNION BANK OF NIGERIA PLC, GARDEN AVENUE, ENUGU)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT0932
  • Price: ₦3,000 ($20)
  • Pages: 10 Pages
  • Format: Microsoft Word
  • Views: 387
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    Details

    Type Project
    Department Marketing
    Project ID MKT0932
    Price ₦3,000 ($20)
    No of Pages 10 Pages
    Format Microsoft Word

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