THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE (A CASE STUDY OF UDI L. GOVT. COUNCIL)
- Type:Project
- Pages:118
- Format:Microsoft Word
ABSTRACT
These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following objectives.
To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading.
To appreciate the channel of information flow which will help bridge the communication gab which exist in the rice market in the State.
To evaluate the best possible means or best strategy to be used in making the product (Rice) available in the Urban town and Cities thereby eliminating the problem of price variations.
To recommend based on the findings possible ways of activating the problem effecting rice marketing (pricing and strategies in Enugu State).
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vii
Table of content viii
CHAPTER ONE
Introduction 1
1.1 Statement of the problem 4
1.2 Objectives of the study 4
1.3 Formulation of the hypothesis 5
1.4 Significance of the study 6
CHAPTER TWO
Literature review 7
2.1 Distribution system in Nigeria 10
2.2 Choosing a channel of distribution 15
2.3 Pricing – meaning and strategy 22
CHAPTER THREE
3.0 research methodology 24
3.1 Sources of the data 25
3.2 Method of investigation 26
3.3 Questionnaire design 26
3.4 Sample 27
3.5 Population size 29
3.6 Validation of instrument 31
CHAPTER FOUR
Presentation and analysis of data 30
4.1 Test of hypothesis 79
CHAPTER FIVE
Summary of findings, recommendation and conclusion. 92
5.1 Summary of Findings 92
5.2 Conclusion 95
5.3 Recommendations 96
Bibliography 100
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