+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

The Effect Of Direct Marketing On Organization’s Performance (A Comparative Study Of International Tools Limited And Uba Plc)

  • Type:Project
  • Pages:87
  • Format:Microsoft Word
(Business Administration and Management Project Topics & Materials)

ABSTRACT
This research study focused on the effect of direct marketing on the organizations performance. It aimed at highlighting how direct marketing campaigns enhance various marketing alternatives.0
The study also investigated attitudes and several behavioural differences both on the side of the marketing organization and its customers. Two hypotheses were tested about the effect of direct marketing on performance in a factorial experimental design involving one hundred (100) potential respondents from International Tools Limited and UBA Plc to determine and ascertain a comparative view on the research topic.
The result indicated a very high correlated relationship between the variables, hence ascertained that the rate of performance in both organizations depends on the direct marketing methods used. Tools used to ascertain this result includes statistical description methods such as frequencies, percentages, chi-square analysis. Further, the Pearson Product Moment Correlation Coefficient (PPMCC) was used to ascertain the rate of relationship between the variables.
The study revealed that both organizations conduct continuous environmental scanning in order to fill the purse of their target customers and relate their findings to meaningful improvement to product quality. There is indeed a difference in the use of direct marketing according to the performance of the organization.
TABLE OF CONTENT
PAGE
Title page   i
Certification   ii 
Dedication   iii
Acknowledgement   iv
Abstract   v
Table of content   vi-vii

CHAPTER ONE
Introduction
1.1 Background to the Study 1-2
1.2 Statement of Problem 2-3
1.3 Objectives of the Study 3-4
1.4 Research Questions 4
1.5 Research Hypotheses 5
1.6 Significance of the Study 5
1.7 Scope and Limitations of the Study 6
1.8 Operational Definition of Terms 6-13

CHAPTER TWO
Literature Review
2.1 Introduction 14
2.2 What is Direct Marketing? 15-17
2.3 The Effects of Direct Marketing on Performance 17-18
2.4 The DMA WEFA Studies of 1999-2004 19
2.5 An Overview of Direct Marketing 20-22
2.6 Case Study 22-23
2.7 Direct Marketing and the Banking Industry in Nigeria 24-26
2.8 Direct Marketing in the Engineering Sales and Service Industry 26-28
2.9 Direct Marketing Outcomes 28-31
References 32-34

CHAPTER THREE
Research Methodology
3.1 Introduction 35
3.2 Research Design 35
3.3 Restatement of Research Question and Hypotheses 36
3.4 Characteristics of the Population of Study 37
3.5 Sample and Sampling Techniques 37
3.6 Data Collection Instruments 38
3.7 Administration of Data Collection Instrument 38
3.8 Validity and Reliability of Data Collection Instrument 38-39
3.9 Limitations of the Methodology 39
References 40

CHAPTER FOUR
Data Presentation, Analysis and Discussion 
4.1 Introduction 41-58
4.2 Test of Research Hypotheses 58-65
4.3 Discussion 65-66
4.4 Correlating the Variables from both Organizations 66-67
References 68

CHAPTER FIVE
Summary of Findings, Conclusions and Recommendations
5.1 Summary of findings 69-70
5.2 Conclusions 70-71
5.3 Recommendations 71-72
Bibliography 73-75
Appendix 1 76
Questionnaire 77-82

The Effect Of Direct Marketing On Organization’s Performance (A Comparative Study Of International Tools Limited And Uba Plc)

Share This

Details

Type Project
Department Business Administration and Management
Project ID BAM2704
Price ₦3,000 ($9)
No of Pages 87 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM2704
    Price ₦3,000 ($9)
    No of Pages 87 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This research study focused on the effect of direct marketing on the organizations performance. It aimed at highlighting how direct marketing campaigns enhance various marketing alternatives.0 The study also investigated attitudes and several behavioural differences both on the side of the marketing organization and its customers. Two... Continue Reading
                                            Abstract Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and... Continue Reading
    CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of... Continue Reading
    INTRODUCTION Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement... Continue Reading
    ABSTRACT This research work on negotiation as a cost reduction tools on materials purchases a case study of Asaba Tex Nig. Ltd. The scope of this research work covers every activity which has to do with negotiation problems, background to the... Continue Reading
    ABSTRACT This research project is a very crucial study for the ENTRACO company plc. The study was to know the motivational tools employed by the management of entraco to increase the productivity of workers. The research instrument used in collecting the data were respondent, which comprised of sex marital status and salary grade distribution of... Continue Reading
    THE INFLUENCE OF PACKAGING ON THE MARKETING PERFORMANCE OF COSMETICS GOODSS MANUFACTURERS IN ABIA STATE (A CASE STUDY OF ZAN COSMETIC AND INTERNATIONAL EQUITABLE ASSOCIATES (IEA) ABA, ABAI STATE) ABSTRACT The topic of this research work is the influence of packaging on the marketing performance of cosmetic goods manufacturers Aba, Abia State was... Continue Reading
    ABSTRACT Many modern business organization has spend huge amount of money to equip their offices with modern equipment. Some of them do so in order to approve the efficiency of their workers and reduce the time spent in doing office jobs. The facts is that, this has brought fear for technologies will soon throw them out of job, this implies that... Continue Reading
    ABSTRACT Every manager in organizations takes action everybody, which affects people. Most often he may create or avoid problems support or suppress creativity, inspire on frustrate his punition of the human organization. It becomes ever clearer when considered from the view point of appraising performances of his subordinates. Hence, the ability... Continue Reading