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THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED

  • Type:Project
  • Pages:90
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT
The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem.
Relevant work relating to this project was reviewed in order to get more information on work to be carried out.  Both primary and secondary data was collected  in order to get the relevant information on the project work.  on the course of he analysis many findings were made which was attributed to be the cause of low customers patronage in the hotel.  Among the findings were:
1. The service process of the organization is too long.
2. There is no clear organizational chart.  
3.  There is no clear organizational chart
4. Staff are not properly motivated in terms of salary.
5. Their promotional tools were not effective
6. staff  are not properly trained 
7. there is  no laid down rules for employment 
In order to over come the problems listed above the following recommendation were made:
1. That the management of the organization should establish a pure marketing department and employ qualified marketing personnel in the department. 
2. That the management should make their service process to be short by way of standardization and documentation of service process incentive  given to customers are adequate.
3. They should ensure that the promotional  incentive given to customers are adequate 
4. Clear organizational chart should be made so that it will not create confusion on whom to report to.
5. The management should motivate their staff by way  of training and paying good salary 
6. The organization should make sure that more graduates with reasonable experience are employed into the organization.
In conclusion, it was expected that this project would contribute to more practice of marketing concept in a hotel industry if it is implemented.
 
TABLE OF CONTENT 
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VII

CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY 1
STATEMENT OF PROBLEM 5
NEED FOR THE STUDY 6
OBJECTIVE OR PURPOSE OF HE STUDY 6
SCOPE  AND LIMITATION OF THE STUDY 8
STATEMENT OF HYPOTHESIS 8
DEFINITION OF TERMS 9

CHAPTER TWO
LITERATURE REVIEW 11

CHAPTER THREE
DESIGN OF THE STUDY 38
POPULATION FOR THE STUDY 38
SAMPLE SIZE 39
RESEARCH INSTRUMENT 40
QUESTIONNAIRE DESIGN 41
DATA COLLECTION 42

CHAPTER FOUR
PRESENTATION, ANALYSIS AND --
INTERPRETATION OF DATA 43

CHAPTER FIVE
SUMMARY OF FINDING 71
CONCLUSION 73
RECOMMENDATION 74
BIBLIOGRAPHY       76
APPENDIX  I 79
APPENDIX II 82

THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED

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Details

Type Project
Department Marketing
Project ID MKT0920
Price ₦3,000 ($9)
No of Pages 90 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0920
    Price ₦3,000 ($9)
    No of Pages 90 Pages
    Format Microsoft Word

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