PROBLEM AND PROSPECTS OF RETAIL MARKETING IN IMT (A CASE STUDY OF NKUTUME)

Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers.

The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project work, therefore review the problem and prospect of retail marketing in IMT.

The researcher main objective was to determine how effective the problem and prospect of retail marketing in Nkutume IMT effective the customers needs.

Based on the summary of finding first, is made up of general back ground of the study, and objective research question, scope and method of the study. Secondly, is made up of definition of retail marketing, marketing types, retail functions, problem and possible way of controlling retail marketing. Thirdly, the main topic of the study of the problem and prospect of retail marketing in IMT were discussed in full here the researcher observe the problem encountered during transaction, sampling were used to conclude the served carried out.

Recommendation made in the study to use, they will not only be satisfying customers with services offered, but a continues, increase in profit made there by the problem of the retailing a thing of past.

 

Title page 

Approval page

Dedication 

Acknowledgement 

Abstract 

Table of contents

Introduction 

Literature review

The problem and prospect of retail marketing in IMT

Summary of finding, conclusion and recommendation 

Bibliography 

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