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Effect of Market Segmentation on the Performance of Insurance Companies in Nigeria

  • Type:Project
  • Pages:103
  • Format:Microsoft Word
(Marketing Project Topics & Materials)


color:black">This study attempts to examine


the effect of market segmentation as a tool for improving the performance of

insurance companies. Insurance companies are always seeking alternative ways to

improve the level of satisfaction among their customers; market segmentation

may be a useful tool.
Market

Segmentation is essential and necessary for any organization trying to survive

in the global market. Consumer demands are diverse and all demands have to be

met as effectively as possible. Therefore organizations that sell a product or

service has to know who their various target markets and segment their product

in a way that suits each segment identified. This study looks at the

segmentation process and how segmentation can be effectively utilized to improve

the sales volume of Insurance services. Both primary and secondary sources of

data collection were used and analyzed by trend analysis. The research revealed

that once products or services were tailored to suit various types of consumer

segments, then requirements will be met, thus satisfaction, therefore

increasing the level of demand of that product or service. The research

concludes that effective consumer segmentation can increase the level of demand

of a product or service, of an organization. It has also been recommended that

profit making organization should always work around segmenting customers of

their product or service if they want to increase sales and organizational

performance in their organization.



"Times New Roman";mso-fareast-language:EN-GB">TABLE OF CONTENT


EN-GB">Title Page


EN-GB">Declaration


EN-GB">Certification


EN-GB">Approval Page


EN-GB">Dedication


EN-GB">Acknowledgement


EN-GB">Abstract


EN-GB">Table of Contents


"Times New Roman";mso-fareast-language:EN-GB">Chapter One


EN-GB">Introduction


EN-GB">1.1 Background of the study          -           -           -           -           -           -           1


EN-GB">1.2 Statement of the Problem         -           -           -           -           -           -           6


EN-GB">1.3 Research Questions       -           -           -           -           -           -           -           7


EN-GB">1.4 Objective of the Study  -           -           -           -           -           -           -           7


EN-GB">1.5 Research Hypothesis    -           -           -           -           -           -           -           8


EN-GB">1.6 Significance and Limitation Of The Study    -           -           -           -           8


EN-GB">1.7 Scope and Limitation Of The Study   -           -           -           -           -           9


EN-GB">1.8 Definition of Terms       -           -           -           -           -           -           -           10


"Times New Roman";mso-fareast-language:EN-GB">Chapter Two

Literature

Review


EN-GB">2.1 Introduction        -           -           -           -           -           -           -           -           12


EN-GB"> 


EN-GB"> 


EN-GB">2.2
Conceptual Framework of the study   -           -
mso-fareast-font-family:"Times New Roman";mso-fareast-language:EN-GB">           -           -           -           12


EN-GB">2.3
Market Segmentation

Product Offer of AIICO Insurance and African Alliance

mso-fareast-font-family:"Times New Roman";mso-fareast-language:EN-GB">            23


EN-GB">2.4
Insurance Marketing and Market

Segmentation

mso-fareast-language:EN-GB">   -           -           -           -           35


EN-GB">2.5

bold">Market Segmentation Criteria

"Times New Roman";mso-fareast-language:EN-GB">       -           -           -           -           -           -           23


EN-GB">2.6
Importance of Segmentation to Insurance

Companies

mso-fareast-language:EN-GB">     -           -           -           41


EN-GB">2.7
An Evaluation of the Nigerian Insurance

Market Segment

mso-fareast-language:EN-GB">          -           -           44


EN-GB">2.8

18.0pt;mso-ansi-language:EN-US;mso-bidi-font-weight:bold">Market Segmentation

Process – Seven Steps

"Times New Roman";mso-fareast-language:EN-GB">       -           -           -           -           48


EN-GB">2.9
Market segmentation, Targeting

and Positioning Process

mso-fareast-font-family:"Times New Roman";mso-fareast-language:EN-GB">      -           -          

mso-fareast-font-family:"Times New Roman";mso-fareast-language:EN-GB">52       


EN-GB">2.10

mso-font-kerning:18.0pt;mso-ansi-language:EN-US">Marketing Strategies for

Insurance Companies

mso-fareast-language:EN-GB">  -           -           -           -           56


EN-GB">2.11
Market segmentation

implementation challenges

"Times New Roman";mso-fareast-language:EN-GB">           -           -           -           58


EN-GB">2.12
Market Segmentation
mso-ansi-language:EN-US">Challenges of Insurance Companies and Solution

mso-fareast-font-family:"Times New Roman";mso-fareast-language:EN-GB">          59


"Times New Roman";mso-fareast-language:EN-GB">Chapter Three


EN-GB">Research Methodology


EN-GB">3.1 Introduction        -           -           -           -           -           -           -           -           64


EN-GB">3.2 Research Design            -           -           -           -           -           -           -           -           64


EN-GB">3.3 Population and Sampling Technique  -           -           -           -           -           65


EN-GB">3.4 Method Of Data Collection      -           -           -           -           -           -           66


EN-GB">3.5 Procedure for Data Analysis - -           -           -           -           -           -           68


EN-GB">3.6 Justification of Method -          -           -           -           -           -           -           69


"Times New Roman";mso-fareast-language:EN-GB">Chapter Four


EN-GB">Data Presentation and Analysis


EN-GB">4.1Introduction         -           -           -           -           -           -           -           -           70


EN-GB">4.2Data Presentation and Analysis           -           -           -           -           -           -           71


EN-GB"> 


EN-GB"> 


EN-GB">4.3 Test of Hypothesis        -           -           -           -           -           -           -           79


EN-GB">4.5 Interpretation of Findings        -           -           -           -           -           -           87


"Times New Roman";mso-fareast-language:EN-GB">Chapter Five


EN-GB">Summary, Conclusion and Recommendations


EN-GB">5.1 Summary -           -           -           -           -           -           -           -           -           89


EN-GB">5.2 Conclusion         -           -           -           -           -           -           -           -           89


EN-GB">5.3 Recommendations         -           -           -           -           -           -           -           90


EN-GB">Bibliography -           -           -           -           -           -           -           -           -           95






































































































































































































































EN-GB">Appendix       -           -           -           -           -           -           -           -           -           100-103

Effect of Market Segmentation on the Performance of Insurance Companies in Nigeria

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Details

Type Project
Department Marketing
Project ID MKT0897
Price ₦3,000 ($9)
No of Pages 103 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0897
    Price ₦3,000 ($9)
    No of Pages 103 Pages
    Format Microsoft Word

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