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PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIA BREWERY PLC)

  • Type:Project
  • Pages:117
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT 
This project work was on the distribution management in brewery industry (A case study of Nigeria Brewery Plc). 
The objectives of the study were: 
To ascertain whether the company has sufficient number of functional distribution vans. 
To find out if the company have dependable source of raw material from the objectives of the study for hp were formulated. 
Literature review was carried out on related materials, handbooks and journals. 
The population of study were the staff, distributors and customers to the company.    
Simple randomly sampling technique was used to determine the sample size in order to reduce the error of bias and every member of the population have equal chance of being selected. Questionnaires were used to elicit data from respondents, simple tables and percentages were used to analysis data. 
From the analysis it was discovered that: 
Nigeria breweries maintained only one central warehouse in the factory promises which permit more rapid adjustments to changes. 
    The major problems facing the company is in the area of transportation in view of this: 
1) It was recommended that top management should ensure that a distribution system is predicated upon clearly defined aims and objectives. 
2) The need for periodic critical appraisal of their distribution state with a view to identifying the factors that inhibits their effectiveness was suggested.  
These measures will help improve the distribution system of the company. 
 
TABLE OF CONTENT 
Title Page II
Approval page III
Dedication IV
Acknowledgement V
Abstract VII
List of tables 
Table of content VIII

CHAPTER ONE 
Introduction 
1.1 Background of the study 1
1.2 Statement of problem 10
1.3 Objectives of the study 11
1.4 Formulation of hypothesis 11
1.5 Significance of the study 12
1.6 Scope of the study 14
1.7 Limitation of the study 15
1.8 Definition of terms 18

CHAPTER TWO 
LITERATURE REVIEW 
2.0 Development and growth of the brewery industry in Nigeria 26
2.1 Physical distribution objectives and policies 30
2.2 Development distribution strategy 35
2.3 Major components/decisions in physical distribution 38
2.4 Physical distribution efficiency and profit. 43
2.5 Control of physical distribution in the brewery industries. 45

CHAPTER THREE    
3.0 Research design and methodology 48
Area and design of the study 48
3.1 Sources of data 54
3.2 Population of the study
3.3 Determination of the sample size 

CHAPTER FOUR 
4.0 Data presentation, analysis and interpretation 69
4.1 Presentation and interpretation of data 69
4.2 Test of hypothesis 86

CHAPTER FIVE 
5.0 Summary of findings, recommendation and conclusion 
5.1 Summary of findings 100
5.2 Recommendation 103
5.3 Conclusion 107
Bibliography 109
Appendix

PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIA BREWERY PLC)

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Details

Type Project
Department Marketing
Project ID MKT0885
Price ₦3,000 ($9)
No of Pages 117 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0885
    Price ₦3,000 ($9)
    No of Pages 117 Pages
    Format Microsoft Word

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