ECONOMIC IMPACT OF MARKETING COMMUNICATION MIX ON THE NIGERIAN TELECOMMUNICATION INDUSTRY” A STUDY OF MTN NIGERIA IN IMO STATE

  • Type: Project
  • Department: Economics
  • Project ID: ECO0725
  • Access Fee: ₦5,000 ($14)
  • Pages: 42 Pages
  • Format: Microsoft Word
  • Views: 707
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
                                               ABSTRACT
 The research purpose is to evaluate economic impact of marketing communication mix on the Nigerian telecommunication industry” a study of mtn  Nigeria in imo state Economic impact of marketing communication mix on telecommunication industry cannot be over emphasized. At the heart of management lies a fundamental requirement of being able to communicate. The way buyers respond to sales or the introduction of a new commodity like MTN in the market has always been a source of interest to both manufacturers and sellers alike. For years past manufacturers of MTN have spent colossal some of money conducting, investing/research to determine the best way to relate information mix which involves; advertising, personal selling, sales promotion and public relation (corporate social responsibility). In spite of all laws and regulations guiding marketing communication mix many consumers still complain that communication mix is deceitful. Causes like in price of telecommunication product because a huge amount is being used in implementing the communication mix. It is apparent that a lot of problems are facing communication industry as regards communication mix. It is accepted in  this study that one of the major factors that have negatively and significantly affected the performance (sales volume/number of customers) of MTN and entire telecommunication industry is poor application of marketing communication mix.
                



 TABLE OF CONTENTS
Abstract
CHAPTER ONE
INTRODUCTION
1.1    Background of the study
1.2 Statement of problem
1.3 Objective of the problem
1.4 Research questions 
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
CHAPTER TWO
2.0 Literature Review
2.1      The Component of Marketing Communication
2.2    Meaning of Marketing Communication Mix
2.3    The Communication Process Model
2.4 Response Process Model Exposure
2.5 Communication Process Decision
2.6 How to Implement Effective Communication
2.7 Analysis of Areas in Communication
2.8 The Role of Marketing Communication Mix
2.9 The Relationship Between Marketing and Marketing Communication


CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1   Research Design
3.2    Sources/Methods of Data Collection
3.3.    Population and Sample Size

CHAPTER FOUR
4.0 PRESENTATION AND ANALYSIS OF DATA
4.1 Data Presentation
4.2 Presentation of Data

CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2     Conclusions
5.3    Recommendations
REFERENCE
APPENDIX
APPENDIX II


ECONOMIC IMPACT OF MARKETING COMMUNICATION MIX ON THE NIGERIAN TELECOMMUNICATION INDUSTRY” A STUDY OF MTN NIGERIA IN IMO STATE
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Economics
  • Project ID: ECO0725
  • Access Fee: ₦5,000 ($14)
  • Pages: 42 Pages
  • Format: Microsoft Word
  • Views: 707
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Economics
    Project ID ECO0725
    Fee ₦5,000 ($14)
    No of Pages 42 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT The research purpose is to evaluate economic impact of marketing communication mix on the Nigerian telecommunication industry” a study of mtn Nigeria in imo state Economic impact of marketing communication mix on telecommunication industry cannot be over emphasized. At the heart of management lies a fundamental requirement of being able... Continue Reading
                                                   ABSTRACT  The research purpose is to evaluate economic impact of marketing communication mix on the Nigerian telecommunication industry” a study of mtn  Nigeria in imo state Economic impact of marketing communication mix on telecommunication industry cannot be over... Continue Reading
    TABLE OF CONTENT Title page Certification Dedication Acknowledgment Table of Contents Abstract CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of problems of the study 1.3 Aims and objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.5.1 Theoretical scope 1.5.2 Geographical scope 1.5.3 Industrial scope... Continue Reading
    ABSTRACT  This study is to identify the impact of Advertising  on the marketing Global system for mobile (G.S.M) Communication  in Enugu a case study of MTN Nigeria Communication Limited. The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position... Continue Reading
    Impact of Telecommunication Industry on Nigeria economic growth The impact of telecommunication industry on Nigeria economic growth analyze the fastest growing sector of Nigeria economy 1981-2015. Impact of telecommunication industry on Nigeria economic growth cannot be overemphasized. CHAPTER ONE  INTRODUCTION 1.1        Background of the... Continue Reading
    THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED) ABSTRACT This study is to identify the impact of Advertising on the marketing Global system for mobile (G.S.M) Communication in Enugu a case study of MTN Nigeria Communication Limited. The main purpose of this... Continue Reading
    Abstract vi ABSTRACT This study investigates the relationship between aggressive marketing and product performance. The study was able to determine, among other, how inter-industry marketing commitment and company goal actualization can affect the performance of actors in the communication industry. The study was limited to MTN Nigeria Plc and... Continue Reading
    Abstract vi ABSTRACT This study investigates the relationship between aggressive marketing and product performance. The study was able to determine, among other, how inter-industry marketing commitment and company goal actualization can affect the performance of actors in the communication industry. The study was limited to MTN Nigeria Plc and... Continue Reading
    TABLE OF CONTENTS DECLARATION .............................................................................................................. i APPROVAL .................................................................................................................... ii DEDICATION... Continue Reading
    TABLE OF CONTENTS DECLARATION . APPROVAL ii DEDICATION Iii ACKNOWLEDGEMENT iv TABLE OF CONTENTS V LIST OF TABLES AND FIGURES ,,iii LIST OF ACRONYMS ix ABSTRACT CHAPTER ONE:INTRODUCTION 1.0 Introduction I 1.1 Background of the study 1.2 Statement of the Problem 3 1.3 Purpose of the Study 4 1.4 Specific objectives 4 1.5 Research question 4 1.6... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us