ANALYSIS OF THE IMPACT OF EFFECTIVE COMMUNICATION IN INCREASING ORGANIZATIONAL PRODUCTIVITY

ABSTRACT 

The topic of this research is Analysis of the Impact of Effective Communication in  Increasing  Organizational  Productivity.  A  case  study  of  the  Nigerian Breweries Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey design for the study. The population of the study was eight hundred and ninety-nine  (899)  employee  of  the  company,  with  sample  size  of  one  hundred  and thirty-three (133). The researcher used both the primary and secondary sources of data in the course of the study. The primary data were collected through the instrument of questionnaire and observation. The secondary data were collected from text books, journals, magazine, newspapers, and libraries. The research finding revealed that communication breakdown has effect in the management of  an  organization  which  results  in  low  productivity.  The  researcher recommended among other management should continue to keep in touch with the workers on new development in the organization.               

 TABLE OF CONTENTS  

Title page                    i 

Dedication                    ii   

Abstract                     iii 

Acknowledgement                 iv 

Table of contents                   v 

Lists of Tables                  

 Lists of Figures  

CHAPTER ONE:  INTRODUCTION 

 1.1  Background of the study              1 

1.2  Statement of the problem             4 

1.3  Objectives/purposes of the study           5

 1.4  Research questions/hypothesis            6

 1.5  Significance of the study             6 

1.6  Limitation of the study               6 

1.7  Scope of the study               7 

Chapter References               8  

CHAPTER TWO:  REVIEW OF RELATED LITERATURE 

 2.1  Theoretical framework for the study           9 

2.2  Historical background              19 

2.3  Current literature on theories postulated above      21

 Chapter References              45  

CHAPTER THREE:   RESEARCH DESIGN AND METHODOLOGY  

3.1  Research Design                46 

3.2  Sources of Data                46

 3.2.1  Primary Sources of Data              46 

 8 3.2.2  Secondary Sources of Data            47 

3.3  The population of study               47 

3.4  Sample Design and Determination of Sample Size      48 

3.5  Methods of Data Collection             50 

3.5.1  Questionnaire Design, Distribution and Collection of Responses  50 

3.5.2  Secondary methods of Data Collection         50 

3.6  Methods of Data Presentation and Analysis         51 

Chapter References               52  

CHAPTER FOUR:  DATA PRESENTATION AND ANALYSIS 

4.1  Data Presentation                53 

4.1.1  Demographic characteristics            53 

4.1.2  Presentation According to Key Research Questions     55

 4.2  Analysis Based on Research Hypothesis        55  

CHAPTER FIVE:  SUMMARY OF FINDINGS, RECOMMENDATION    AND CONCLUSION 5.1  Summary of findings               62 

5.2  Conclusion                  64  

 5.3  Recommendations               63

 Bibliography                 65 

Appendix                  67   

Questionnaire                 68