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EFFECT OF DEMOGRAPHIC VARIABLES ON THE PURCHASE OF FASHION RELATED PRODUCTS: A STUDY OF STUDENTS OF ABIA STATE UNIVERSITY, UTURU.

  • Type:Project
  • Pages:71
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
Abstract.

This study assessed the effect of demographic variables on the purchase of fashion related products using students of Abia State University, Uturu as the case study. A total of 100 respondents were investigated using the cross-sectional survey research method of data collection. Data generated were
presented in tables and charts for fast interpretation;
analyzed by the use of simple percentages and tested using the Simple Regression Analysis with SPSS version20 applied. The study found out that majority of the students rated their fashion consciousness as very high. Also, it was discovered through the study that some of the factors that influence fashion purchase decision include cultural values, economic situations, intended profession, peer influence, religion, personal values, family influences and social class/group membership as the factors that influence their fashion purchase decisions. Moreover, the study disclosed that demographic factors affects including age, gender and religious group (denomination) influence fashion purchase decision.  Based on these
findings and others, It is recommended that fashion producers should focus more on products that provide the needed fit to their customers. It is equally
recommended that fashion producers should consider the demographic make-up of their customers in making such products available for their (customers)
consideration as this enhances efficiency.

CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2             Statement of the Problem
1.2 Objectives of the Study
1.3 Research Questions
1.4 Research Hypotheses 
1.5 Scope of the Study
1.7 Significance of the Study
1.8              Operational Definition of Terms
1.9 Organization of the Study
1.10 Conceptual Framework of the Study

CHAPTER TWO
REVIEW OF RELATED LITERATURE
Conceptual
Empirical

CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Design
3.2 Area of the Study
3.3 Population and Sample Size Determination
3.4 Sources of Data
3.5  Instrument for Data Collection
3.6 Reliability and Validity of Instruments
3.7 Method of Data Analysis 

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
References
EFFECT OF DEMOGRAPHIC VARIABLES ON THE PURCHASE OF FASHION RELATED PRODUCTS: A STUDY OF STUDENTS OF ABIA STATE UNIVERSITY, UTURU.

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Details

Type Project
Department Marketing
Project ID MKT0870
Price ₦3,000 ($9)
No of Pages 71 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0870
    Price ₦3,000 ($9)
    No of Pages 71 Pages
    Format Microsoft Word

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