MARKET SEGMENTATION AS A COMPETITIVE STRATEGY IN MANUFACTURING COMPANIES (A STUDY OF SUN SEED OIL MILL COMPANY PLC) ZARIA

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0857
  • Access Fee: ₦5,000 ($14)
  • Pages: 70 Pages
  • Format: Microsoft Word
  • Views: 820
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT

 

This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were distributed and 41 copies were duly completed and returned. Using SPSS statistical tool chi–square to test hypotheses, it states that: “There has been an increase in acceptance of your product by the members of the public”. The hypothesis was accepted after being tested with the highest positive value. According to the respondents, market segmentation problem is not dominant in the organization but other factors as lack of knowledge was presented as problem affecting market segmentation and competitive strategy of the organization. The recommendation to this is that if market could be segment in the right way or carryout in the right manner, organization could achieve a great competitive strategy or advantaged.

 

 

 

 

 

 

 

 

 

 


 

TABLE OF CONTENTS

Declaration. ii

Certification. iii

Dedication. iv

Acknowledgement v

Abstract vii

CHAPTER ONE.. 1

INTRODUCTION.. 1

1.1       Background to the study. 1

1.2       Statement of the problem.. 3

1.3       Research questions. 3

1.4       Objectives of the study. 4

1.5       Research hypothesis. 4

1.6       Significance of the study. 4

1.7       Scope of the study. 5

1.8       Limitations of the study. 5

1.9       Definition of terms. 5

CHAPTER TWO.. 7

LITERATURE REVIEW AND THEORETICAL FRAMEWORK.. 7

2.0       Introduction. 7

2.1       Historical background of Sunseed Nigeria Plc. 7

2.2       Definition of market 10

2.3       Definition of marketing. 11

2.4       Concept of market segmentation. 12

2.5       Evaluation of market segmentation. 14

2.6       Selecting the market segments. 14

2.7       General types of market segmentation strategy. 16

2.8       Bases for segmenting market 19

2.9       Theoretical framework. 23

 

 

CHAPTER THREE.. 25

METHODOLOGY.. 25

3.0       Introduction. 25

3.1       Research design. 25

3.2       Population of the Study. 25

3.3       Sample size and sample technique. 26

3.4       Sources of data. 27

3.5       Administration of data collection. 28

3.6       Justification of method used. 28

3.7       Technique of data analysis. 29

CHAPTER FOUR.. 30

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853


Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0857
  • Access Fee: ₦5,000 ($14)
  • Pages: 70 Pages
  • Format: Microsoft Word
  • Views: 820
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0857
    Fee ₦5,000 ($14)
    No of Pages 70 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT   This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were... Continue Reading
    ABSTRACT   This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were... Continue Reading
    ABSTRACT  This study is a research into the effect of market segmentation and positioning on company performance in selected textbook publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning help the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study... Continue Reading
    ABSTRACT This study is a research into the effect of market segmentation and positioning on company performance in selected textbook publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning help the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study... Continue Reading
    This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any... Continue Reading
    This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any... Continue Reading
    This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any... Continue Reading
    color:black'>This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary... Continue Reading
    Literature Review Conceptual Framework of the study - - Insurance Marketing and Market Segmentation Importance of Segmentation to Insurance Companies An Evaluation of the Nigerian Insurance Market Segment Market segmentation implementation challenges... Continue Reading
    ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri.  The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives.  In an attempt to carry out the study... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us