+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

MEDIA INVOLVMENT IN REBRANDING THE NIGERIAN FILM INDUSTRY (CASE STUDY OF NATIONAL FILM COPORATION)

  • Type:Project
  • Pages:49
  • Format:Microsoft Word
(Mass Communication Project Topics & Materials)
1.1 INTRODUCTION
Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not attractive producing a good useful product with bad contents.   
A fundamental aim of all film production is to arouse in our audience certain definite ideas, and emotion to stimulate their thought along particular pre-arranged lines. A producer then must organize, shape and reshape and also rehearse the idea with the help of his talents. The importance of the audience members in any film cannot be over emphasized. It is the audience that determines the quality of the film. The audience decides whether a particular production is in any way interesting or important to the social, religious, cultural, economic and political aspect of our lives.
Film production according to Akpan (1987) is usually determined by national 0bjectives as well as collective needs, desire and urges of the people for whom the films are designed. Therefore any film produced is the brain child of the producer in relation to the audience. The producer tries to put his significant vision into significant form for a better perception by the target audience.
Therefore, the Nigerian film industry has on its sleeves a lot of work to do, to ensure that their films meet the desire of the people and that of national objectives, by producing film that presents the nations positive image. The notion over the years has been that Nigerian film industry only portrays Nigerians as ritual killers, voodooist, and corrupt citizens. Despite these negative portrayals of the Nigerian home movie, its demand is still on the increase. There is a global misconception about Nigeria hence the media and the Nigerian film industry needs to brace up to correct this negative impression.
The rest of the world thinks of this country as slow in advancement. This is unfortunate because this image is mainly formed by stereotypical perception of the population in the country. In other words, it’s due to lack of understanding of people residing in Nigeria and people outside of the country who doesn’t understand culture and this lead to misconceptions. The people of this country understand that it’s going to take a lot of time and resources to help reshape the image that has taken root throughout the years, for this reason they turn to popular culture-educating through movies and films. This is because films are one of the fastest ways to communicate important messages across the globe, and they are created to educate, entertain and inform, they often attract huge crowds. A well made award winning film can attract a lot attention from the media, they are showcased in film festivals and people from other nations can exchange ideas and appreciate the work of others.
An active movie industry is another indication that a country is doing well, more and more talented artists are coming forward to become directors and actresses armed with great story lines, they have been known for a quality movie even with a limited budget. It’s just showing how resourceful and creative the young citizens of Nigeria can be, the future looks better than ever.
The Nigeria movie industry (NOLLYWOOD) is standing as the image maker of the nation since these films are seen in faraway countries where they have pleasantly gained prominence, artist like Pete Edochie, Kate Henshaw-Nuttal, Patience Ozokwo, Jide kosoko etc. can be used by the government to achieve positive aims of rebranding the image of the nation.
The involvement of the media in rebranding Nigerian film industry is going to make a meaningful change in our quest for national re-birth, Nigeria is known for other good things. This time around, we must exploit that good virtue and develop story lines that will document our effort in peace keeping operation, our contribution to regional peace initiatives and our exploit in the field of education, sports and culture. But we shall also not forget to mirror those areas that are still crying out for attention, at least as a way of reminding ourselves of the need to keep up the pace.
Doing with this re-branding train, Nollywood would have effectively launched itself as a new brand capable of always doing the right thing with its highly persuasive medium but the Industry also needs the government. 
This is a perfect season to actually rebrand Nollywood and begin afresh, not just for Nollywood but for Nigeria and its people as another round of sensitization begins. Indeed with Nollywood, we as a people can embrace positive trait and be truly good people living in a Great nation.
TABLE OF CONTENTS
COVER PAGE i
DEDICATION ii
AKNOWLEDGEMENT iii
TABLE OF CONTENT iv

CHAPTER ONE
1.1 INTRODUCTION 1
1.2 STATEMENT OF PROBLEMS 5
1.3 RESEARCH QUESTIONS 6
1.4 OBJECTIVES OF THE STUDY 6
1.5 IMPORTANCE OF THE STUDY 7
1.6 DEFINITION OF TERMS USED 7

CHAPTER TWO
REVIEW OF RELATED LITERATURE 9
2.1 INTRODUCTION 9
2.2 CONTENTS OF THE NIGERIAN FILM INDUSTRY 16
2.3 THE ROLE OF THE MEDIA IN CURRENT CAMPAIGN ON         
       REBRANDING NIGERIAN THROUGH FILMS 20

CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY 24
3.1 RESEARCH DESIGN 24
3.2 RESEARCH METHOD 24
3.3 SAMPLE SIZE DETERMINATION 25
3.4 RESEARCH INSTRUMENTS 25
3.5 VALIDITY AND RELIABILITY OF INSTRUMENTS 26

CHAPTER FOUR
DATA ANALYSIS AND FINDING 27
4.1 COMPLETION AND RETURN OF QUESTIONNAIRES 27
4.2 DEMOGRAPHIC CHARACTERISTICS OF RESPONDENTS 27
4.3 PRESENTATION OF FINDING AND ANALYSIS 29

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECORMENDATION 38
5.1 SUMMARY OF FINDINGS 38
5.2 CONCLUSION 38
5.3 SUGGESTION FOR IMPROVEMENT 40
APPENDIX I 41
APPENDIX II (QUESTIONNAIRE) 42
BIBLIOGRAPHY 45



MEDIA INVOLVMENT IN REBRANDING THE NIGERIAN FILM INDUSTRY (CASE STUDY OF NATIONAL FILM COPORATION)

Share This

Details

Type Project
Department Mass Communication
Project ID MAS1039
Price ₦3,000 ($9)
No of Pages 49 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Mass Communication
    Project ID MAS1039
    Price ₦3,000 ($9)
    No of Pages 49 Pages
    Format Microsoft Word

    Related Works

    1.1 INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not... Continue Reading
    CHAPTER ONE 1.1        INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person,... Continue Reading
    CHAPTER ONE 1.1 INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by... Continue Reading
    THE ROLE OF A FILM-MAKER IN SUSTAINING CULTURE & DEVELOPMENT IN THE CONTEMPORARY NIGERIAN SOCIETY: A CASE STUDY OF “OCTOBER 1” FEATURE FILM BY KUNLE AFOLAYAN. BY ABDULQADIR, HUSSAIN ZAGURU (P14ARTP7006) A RESEARCH PROJECT SUBMITTED TO THE POST GRADUATE SCHOOL OF AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE CONDITIONS FOR THE... Continue Reading
    NIGERIA FILM AS AN INSTRUMENT FOR NATIONAL UNITY  (A CASE STUDY OF HALF OF A YELLOW SUN BY BANDELE)  CHAPTER ONE INTRODUCTION 1.1      Background of the study Over the years, Nigerian films or movies have become extremely popular among Nigerians at home and abroad and a growing number of foreigners too have developed great love for Nigerian... Continue Reading
    Abstract This study is an examination of the language use in the northern Nigeria film industry called Kannywood. This work focuses on Hausa-English code-switching in contemporary Kanywood films. Thenature of code-switching in the films, as well as reasons for code-switching are all examined.It is noted that code-switching in Kanywood films is... Continue Reading
    ABSTRACT This project aims at the effect of violent film on Nigeria children, expecially children in Enugu urban. Chapter one is the introductory part of this project and it also dewell on the background of the study. Chapter two reviews the literatures of other writers and elaborates more on the in. Chapter three dwells on the methodologies used... Continue Reading
    COMMUNICATING WITH COSTUME AND MAKEUP IN NIGERIAN HOME VIDEO FILM. A STUDY OF \'EFUNSET AN ANIWURA\'. ABSTRACT This project focuses on how costume and makeup communicates in Nigerian Home video film using a home video titled EFUNSETAN ANIWURA directed by Tunde Kelani as a case study, how the director uses costume and makeup in communicating the... Continue Reading
    . A CASE STUDY OF CHILDREN IN ENUGU URBAN. ABSTRACT This project aims at the effect of violent film on Nigeria children, expecially children in Enugu urban. Chapter one is the introductory part of this project and it also dewell on the background of the study. Chapter two reviews the literatures of... Continue Reading
    . A CASE STUDY OF CHILDREN IN ENUGU URBAN. ABSTRACT This project aims at the effect of violent film on Nigeria children, expecially children in Enugu urban. Chapter one is the introductory part of this project and it also dewell on the background of the study. Chapter two reviews the literatures of... Continue Reading