+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU)

  • Type:Project
  • Pages:73
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT 
This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. 
Ohha community bank was establish in 1997 and has been since entertaining their customers with services. 
Meanwhile, the aim of this research work is to find out whether the customers are satisfied with the manner in which services of the bank are rendered, to identify the delivery’s system of banking services and determining their effectiveness. And also, to formulate marketing strategies and make recommendations that would be more effective in the marketing of banking services. 
To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents comprised of the staff/management and the customers of the bank. 
In organizing and presenting data collected, tables, frequencies and percentages were used. The various hypothesis were tested using the chi- square (X2) . 
Data analysis and interpretation gave the following findings: - 
1. Most of the respondents are not satisfied with the time spent in Ohha bank. 
2. Some of the respondent are not satisfied with the services of the bank. 
Based on the findings, the researcher recommends that: 
Ohha Community Bank should employ an expertise’s on computer in order to help speed up their services and also saves time for their customers. They should also employ old experience workers and mixed it up with new experienced once. 
Finally, if Ohha Community Bank will acknowledge the recommendations so made, I think it will enable them to achieve their aims and objectives of the bank. 
 
TABLE OF CONTENTS
Title page II
Approval page III
Dedication IV
Acknowledgement V
Abstract VII
Table of contents IX

CHAPTER ONE  
Introduction 
1.1 Background of the study 2
1.2 Statement of problem 4
1.3 Objectives of the study 5
1.4 Research hypothesis 6
1.5 Significance of the study 7
1.6 Scope of the study 8
1.7 Definition of terms 9

CHAPTER TWO 
REVIEW OF RELATED LITERATURE  
Overview of the marketing concept 11
Marketing strategies for banking services 14
An overview of banking industry 16
Product policy in banking   18
An overview of marketing of services. 19
Quality of services in the banking industry 24
Ohha community bank and customer orientation. 26

CHAPTER THREE 
RESEARCH METHODOLOGY 
3.1 Sources of data collection 28
3.2 Population of the study 29
3.3 Sample size determination 30
3.4 Method of data analysis 32
3.5 Respondent instrument used 33
3.6 Limitations of study 33

CHAPTER FOUR 
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA 
4.1 Data presentation and analysis 35
4.2 Test of hypothesis 47

CHAPTER FIVE 
SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION 
5.1 Summary of findings 53
5.2 Recommendations 54
5.3 Conclusion 55
BIBLIOGRAPHY 57
Appendix 60

 

CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU)

Share This

Details

Type Project
Department Marketing
Project ID MKT0853
Price ₦3,000 ($9)
No of Pages 73 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0853
    Price ₦3,000 ($9)
    No of Pages 73 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community bank was establish in 1997 and has been since entertaining their customers with services.... Continue Reading
    CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community... Continue Reading
    CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community... Continue Reading
    ABSTRACT Community banking is a new concept and it accounting system not generally understood. This project work therefore is designed to provide enough information about the accounting system in community banking using Ogui Urban community banking using Ogui Urban Community bank Nigeria Ltd. Enugu as a case study. The project covers facts fending... Continue Reading
    THE TECHNIQUES OF IMPROVING COMMUNITY BANKING SERVICES IN NIGERIA (A CASE STUDY OF OHHA COMMUNITY BANK NIG LTD) ABSTRACT Community banks were established in Nigeria to help remedy the rural development problem that has been facing Nigeria since after World War II. The fundamental concepts of a community bank is of a self sustaining financial... Continue Reading
    ABSTRACT Community banks were established in Nigeria to help remedy the rural development problem that has been facing Nigeria since after World War II. The fundamental concepts of a community bank is of a self sustaining financial institution, owned and managed by community or a group of communities for the purpose of providing credit deposit,... Continue Reading
    CUSTOMER SERVICE AND ITS IMPROVEMENT IN THE NIGERIAN COMMERCIAL BANKING INDUSTRY. ABSTRACT This is a research work, which examines the improvement of customer service in the Nigerian Banking Industry. A case study of UBA Plc. Agbani Road Enugu. To guide this study the following five research questions and two hypothesis tested were formulated:... Continue Reading
    ABSTRACT Within the frame work of this project topic “Accounting system in community banking” the researcher has attempted to explain the importance of Accounting system as ways of helping management to improve operations in the community banking sector. However, recent researcher have shown that one of the main causes of indigenous business... Continue Reading
    ABSTRACT This project is a study of community bank as catalyst for rural development using ogui urban community bank as a case study. The research work brought to light the various ways through which the rural areas have been able to benefit and gain development through the existence of community banks. During the course of the research it was... Continue Reading
    ABSTRACT This project is a study of community bank as catalyst for rural development using ogui urban community bank as a case study. The research work brought to light the various ways through which the rural areas have been able to benefit and gain development through the existence of community banks. During the course of the research it was... Continue Reading