This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of questionnaire personal selling interview and observation. Base on the recommendation the company should boosting the sales force performance and the organization profitability. Also more salesman should be employed and give them adequate training and incentive so as to ensure proper coverage of the existing and potential market.
TABLE OF CONTENT
Title pagei
Declaration ii
Approval page iii
Acknowledgementiv
Abstractv
Chapter One
1.0Introduction
1.1Statement of the general problem
1.2Background of the subject matter
1.3Scope of the study
1.4Limitation of the study
1.5Rationale for the study
1.6Historical background of NASCO Jos
1.7Definition of terms
Chapter two
2.0Literature review
2.1Definition of personal selling
2.2The importance of personal selling
2.3The quality needed of salesman/person
2.4Function of selling salesman
2.5Types of buyer that salespeople do come across
2.6Type of selling job
2.7Method of compensating the sleds people
Chapter three
3.0Methodology
3.1Research methodology and approved used
3.2Research instrument used
3.3Questionnaire method
3.4Personal interview
3.5Documentary method
3.6Observation
3.7Statement of hypothesis
Chapter four
4.0Introduction
4.1Characteristics of the respondent, age, educational
4.2Presentation of data and analysis of data
4.3Proof of hypothesis (testing)
4.4Decision rule
4.5Research findings
Chapter five
5.0Summary
5.1Conclusion
5.2Recommendation
5.3Bibliography
THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS
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TABLE OF CONTENTS TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWELDGEMENT PREFACE TABLE OF CONTENTS CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY FORMULATION OF HYPOTHESIS SIGNIFICANCE OF THE STUDY SCOPE OF THE STUDY LIMITATION OF THE STUDY DEFINITION OF TERMS CHAPTER TWO REVIEW OF RELATED LITERATURE... Continue Reading
PREFACE This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading
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