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THE ROLE OF MARKETING IN IMPROVING THE PROFITABILITY OF AN ORGANIZATION (A CASE STUDY OF CADBURY NIGERIA PLC, LAGOS.)

  • Type:Project
  • Pages:82
  • Format:Microsoft Word
(Business Administration and Management Project Topics & Materials)

ABSTRACT



This project is centered on the role of marketing in improving the profitability of an organization with reference to Cadbury Nigeria Plc, Lagos



This research work is necessary and imperative so as to determine the role of marketing in improving the profitability of an organisation.


The researcher distributed questionnaire to workers in company under study. Personal interviews were also
conducted with some workers in the department. The data gathered was analyzed
on different tasks by using percentages.



Based on the underlying assumption, the following were recommended for the study, marketing should
start from customers by identifying their needs and ends with customers by
satisfying their needs, the organizations sales force should be trained and
informed about the role of marketing on profitability, and marketing strategies
should be effectively used to reach the target market and improve
profitability.

TABLE OF CONTENT


CHAPTER ONE

INTRODUCTION


CHAPTER TWO 

LITERATURE REVIEW



CHAPTER THREE 

RESEARCH METHODOLOGY

 


CHAPTER FOUR

RESULTS AND DISCUSSION


CHAPTER FIVE 

SUMMARY OF FINDINGS AND RECOMMENDATIONS


References

THE ROLE OF MARKETING IN IMPROVING THE PROFITABILITY OF AN ORGANIZATION (A CASE STUDY OF CADBURY NIGERIA PLC, LAGOS.)

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Details

Type Project
Department Business Administration and Management
Project ID BAM2397
Price ₦3,000 ($9)
No of Pages 82 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM2397
    Price ₦3,000 ($9)
    No of Pages 82 Pages
    Format Microsoft Word

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