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THE EFFECT OF ADVERTISEMENT ON CONSUMER PREFERENCE AND BEHAVIOUR

  • Type:Project
  • Pages:1
  • Format:Microsoft Word
(Business Administration and Management Project Topics & Materials)

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough relevant market data to develop accurate profiles of buyers-to-find the common group (and symbols) for communications this involves the study of consumers behaviour: the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants. The essence of being in business by any business outfits is to produce for sales and profits. In order to remain in business an organization must generate enough sales from its products to cover operating costs and post reasonable profits. For many organizations, sales estimate is the starting point in budgeting or profit planning. It is so because it must be determined, in most cases, before production units could be arrived at while production units will in turn affect material purchases. However, taking decision on sales is the most difficult tasks facing many business executives. This is because it is difficult to predict, estimate or determine with accuracy, potential customers’ demands as they are uncontrollable factors external to an organization. Considering, therefore, the importance of sales on business survival and the connection between customers and sales, it is expedient for organizations to engage in programmes that can influence consumers’ decision to purchase its products.



TABLE OF CONTENT


CHAPTER ONE

INTRODUCTION


CHAPTER TWO 

LITERATURE REVIEW



CHAPTER THREE 

RESEARCH METHODOLOGY

 


CHAPTER FOUR

RESULTS AND DISCUSSION


CHAPTER FIVE 

SUMMARY OF FINDINGS AND RECOMMENDATIONS


References

THE EFFECT OF ADVERTISEMENT ON CONSUMER PREFERENCE AND BEHAVIOUR

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Details

Type Project
Department Business Administration and Management
Project ID BAM2395
Price ₦3,000 ($9)
No of Pages 1 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM2395
    Price ₦3,000 ($9)
    No of Pages 1 Pages
    Format Microsoft Word

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