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THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

  • Type:Project
  • Pages:97
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT

 This project work examine the “impact of transportation cost on customer goods retail process”.
 The population addressed were the wholesaler each was drawn.  Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about the topic.
 The data generated were analyzed using descriptive statistical tool, mainly frequency distribution with accompanying comments.
The major findings made include:
1. Cost of transportation affects agricultural goods retailers than manufacture goods retailers.
2. Profit maximization was not always the desire for most dealers particularly those who have retired and set no retail business in order to avoid being ideal.  The reported recommended that:
dealers should strive to procure goods from the one source in order to develop transporters.
 
TABLE OF CONTENTS

TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT

CHAPTER ONE
INTRODUCTION
STATEMENT OF THE PROBLEM
OBJECTIVES OF THE STUDY
RESEARCH QUESTIONS
SIGNIFICANCE OF THE STUDY
SCOPE AND LIMITATION OF STUDY

CHAPTER TWO
LITERATURE REVIEW
THE GARRIKI MARKET
TRANSPORTATION OF GOODS
YAM SPECIES
YAM MARKETING AND DISTRIBUTION
NATURE AND OPERATION OF PHYSICAL DISTRIBUTION
MODULE FOR PRICE
DEFINITION OF TRANSPORT
YAM PRODUCING AREAS

CHAPTER THREE
RESEARCH METHODOLOGY
SOURCES OF DATA
PRIMARY SOURCE OF DATA
SECONDARY SOURCE OF DATA
POPULATION OF THE STUDY
DETERMINATION OF SAMPLE SIZE

CHAPTER FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
APPENDIX I
APPENDIX II

CHAPTER FIVE
SUMMARY OF FINDINGS
RECOMMENDATIONS
SUGGESTED AREAS FOR FURTHER STUDY
CONCLUSION 
BIBLIOGRAPHY

INTRODUCTION

 As life started mankind begin to nurse the need for basic necessities of life for physiological satisfaction as food, shelter, safety, among other things.
At first man tried to provide the necessary things to satisfy his needs to engaging in hunting, fetching some selected plants for food and find shelter among tree shades as well as applying plants leaves to cover his nakedness.
 In the process of advancement man learnt that he could not provide all his needs by himself.  Then the exchange process started.  This began as an exchange of goods for goods otherwise called trade by barter.  The person who has a particular product in excess of his need of that particular moment would look for the person that has a need for his excess. Produce and at the same time has the produce he lacked so that an exchange could take place.
 So the earliest trading or buying and selling practices were done on retail basis through the barter process.
 When a common medium of exchange could monthly was inverted the practices of trade by barter became less relevant in the exchange process.  When barter was in vogue buyers and sellers did not take a conscious account of the cost and burden of carrying the goods around in search of a market.  As money became the means of payment even the service of carrying marketable commodities tot eh market was paid for.
Price has to be put on every commodity using money as the standard of measurement.  The seller in calculating the expenses of this business has to add the cost of transporting product from the point of production to the point of consumption.
 In the ancient times, man used mostly the bests of burden to carry his goods from the point of production to the point of consumption, transportation nowadays has become more sophisticated, convenient, and faster.  Some of the mode of transportation include transport on railway, motor vehicles on road, ship, boats, canoes paddling though water and the airoplane flying I the airway.  The nature of production items of the order as well as the location of the market and the type of the market will determine the mode of transportation to employ.  (Onyebunagu 1995).
Transportation is involved in every level of production and distribution until the product reaches the final users.
 Industrial revolution came into place and led to increasing productive capacity.
Most manufacturers and sellers want to enjoy the benefit of the economy offered by large-scale production and distribution.  They also aspire to explore large markets and operate at competitive levels.  They have to manage costs and process to be able to operate with efficiency and remains a float.  In the Nigerian case, these distribution cost specifically transportation costs are sometimes viewed as some of the factors that account fro increasing prices of goods.
 This study “the impact of transportation cost on consumer goods retail prices”, a case study of yam prices at the garriki market Enugu south L.G.A, Enugu State will discover whether cost of transportation constitute significance proportion of the price of consumer foods, particularly yams in the Garriki market.
THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

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Details

Type Project
Department Marketing
Project ID MKT0835
Price ₦3,000 ($9)
No of Pages 97 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0835
    Price ₦3,000 ($9)
    No of Pages 97 Pages
    Format Microsoft Word

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