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IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)


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ABSTRACT
This research work is a survey on the effectiveness of Advertising in the maximization  of organizational profit with survey of some selected hotels businesses in Enugu Urban.
Among the objectives of this study is to find out whether the advertisement on hotel services and  products actually lead to  profit increase.  This problem is necessary in view of the fact that some people do believe that hotel could go on  with their businesses with or without advertising .
Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques.  The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business.
It also shows that the awareness level of hotel advertising by the public is abysmally  low.  
The study was able  to show that televisions remains the most potent medium of hotel advertising, closely following by Radio.
Finally, the results of the findings were analyzed with some recommendations proffered.  The conclusion was also drawn based on the result of the findings.
 
TABLE OF CONTENTS
TITLE PAGE II
CERTIFICATION III
DEDICATION IV
ACKNOWLEDGEMENTS V
ABSTRACT VI
TABLE OF CONTENTS VII

CHAPTER ONE: BACK GROUND OF THE STUDY 1
1.1 INTRODUCTION 1
1.2 STATEMENT  OF PROBLEM 5
1.3 OBJECTIVES OF STUDY 7
1.4 RESEARCH QUESTIONS 7
1.5 HYPOTHESIS FORMULATION 8
1.6 SIGNIFICANCE OF STUDY 9
1.7 SCOPE OF THE STUDY 9

CHAPTER TWO
REVIEW OF LITERATURE 11
RESEARCH  DESIGN &METHODOLOGY
SOURCES OF DATA 23
SAMPLE SIZE 25
SAMPLE SELECTION TECHNIQUES 27
DATA ANALYSIS TECHNIQUES 29
LIMITATIONS  OF STUDY

CHAPTER FOUR
DATA PRESENTATION & ANALYSIS 30
QUESTIONNAIRE DISTRIBUTION & COLLECTION 30

CHAPTER FIVE : SUMMARY, DISCUSSION, RECOMMENDATION & CONCLUSION 49
APPENDIX 50
REFERENCES 54
BIBLIOGRAPHY 57

IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM2380
    Fee ₦3,000 ($20)
    No of Pages 64 Pages
    Format Microsoft Word

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