+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

INFLUENCE OF STORES IMAGE ON CONSUMER PATRONAGE OF FAST FOOD OUTLETS OF CHITIS COMPANY ENUGU

  • Type:Project
  • Pages:100
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT
This research work on influence of stores image on consumer patronage.  A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments to be employed and they are as:  Questionnaires, oral interview and personal observation. The study, was interested in knowing individual motive, well being of the consumers and interested in the patronage that can be handled in relation to store image enhancement. There are many factors that assists consumers in making decisions and these factors are: social, political or Economical in nature.  The store as an important facilitating factor which can influence consumer decision to patronize certain fast food outlets.
 
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vii
Table of contents ix

CHAPTER ONE
1.1 Background to the study 1
1.2 Statement of the problem 4
1.3 Objectives of the study 6
1.4 Hypothesis formulation 7
1.5 Significance of the study 8
1.6 Scope of the study 10
1.7 Definition of terms 11

CHAPTER TWO
2.0 Literature review 13
2.1 an overview of retailing 13
2.2 Overview of stores image 15
2.3 What is customers/consumer –
Patronage 17
2.4 Overview of fast food outlet 20
2.5 Factors affecting customer/consumer patronage 20
2.6 Impact of stores image on consumer patronage 25
2.7 Impact of stores image on consumer patronage of fast food outlet 28
2.8 Consumers patronage of chitis fast food 29

CHAPTER THREE
3.1 Research methodology 35
3.2 Population of the study 35
3.3 Determination of sample size 36
3.4 Sampling techniques 37
3.5 Research instruments used 38
3.6 Method of data treatment –
And analysis 38
3.7 Limitations of the study 41

CHAPTER FOUR
4.0 presentation, analysis and interpretation of data presentation and analysis of data 52
4.1 Test of hypothesis 67

CHAPTER FIVE
5.0 Summary of the findings, recommendations and conclusion
6.0 5.1 summary of findings 76
5.2 Recommendations 77
5.3 Conclusion 80
Bibliography 82
Appendix 83

INFLUENCE OF STORES IMAGE ON CONSUMER PATRONAGE OF FAST FOOD OUTLETS OF CHITIS COMPANY ENUGU

Share This

Details

Type Project
Department Marketing
Project ID MKT0824
Price ₦3,000 ($9)
No of Pages 100 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0824
    Price ₦3,000 ($9)
    No of Pages 100 Pages
    Format Microsoft Word

    Related Works

    THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A Case Study of Early and Chiky Fast Food in Owerri, Metropolis). ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out... Continue Reading
    THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS (A CASE STUDY OF MR BIAAS) ABSTRACT This study discussed on the influence of advertising in the patronage of fast food firms in Owerri metropolis. Chapter one discuss on the introduction background, of the study, statement of problem, objective of the study,... Continue Reading
    CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDY The popularity of fast food is indicative of changing lifestyles, the growingtrend of convenience and consumers needs for value for money.Despite all the threats that fast food industry is currently facing like risingcommodity prices, an excessive supply of fast food outlets, in the market,... Continue Reading
    ABSTRACT Marketing is the set of creative human activities aimed at identifying anticipating and satisfying human needs and wants through exchange as efficiently and as efficiently and as effectively as possible (Adirika P 990:3). This study focused on the effectiveness of consumer service delivery in the fast food industry a case study of Mr.... Continue Reading
    INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere especially... Continue Reading
    THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading
    THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading
    . (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing... Continue Reading
    (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing... Continue Reading
    CHAPTER ONE BACKGROUND TO THE STUDY 1.1    INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It... Continue Reading