Nigeria as an importance and first growing country in Africa has in recent years acquired most important role in the work economy. Many banks and a number of financial institution have taken their rightful place in Nigerian economy.
This has resulted a change in test expectations and increasing sophisticated of the populace. The effect of this change is continuously affecting the mode and method by which the banks services are marked. This had created the need for a research work in this area “marketing of bank services in Nigeria” this work is needed to provide the union bank and other commercial banks the information regarding their mark and the extent of its development. This project therefore explores and endeavours to offer some insight of marketing in banking activities.
Finally, the research methodology, presentation and analysis of data, result and finding of the research were highlighted other areas like the limitation of the study, summary finding and conclusion were fully discussed.
TABLE OF CONTENT
Table of contents.
1.1background of the study
1.2statement of the problem
1.3objective of the study
1.4scope of the study
1.6significance of the study
1.7definitions of terms.
2.0 literature review of related.
2.2concepts of marketing and services
2.3services marketing strategy
2.4marketing mix and the Nigeria bankers
2.5 method of marketing banking services
2.6Why marketing banking services
2.7basic problems in marketing banking service
3.1population and sample of the study
3.2methods of data analysis
3.5instrument for data collection
4.0presentation and data analysis
4.1presentation of data
5.0Summary, conclusion and recommendations
5.1Summary of major findings
Marketing is becoming increasingly necessary in today’s bank competitive environment. Intensified rivalry from other institutions has caused banks to thinks seriously about how they can compete effectively.
This has led them to pay increasing attention to marketing techniques. The need for the marketing of bank services has become necessary in view of the continues change in the social economic technological and political environment and this has impacted on the shape and nature of markets served by the banking industry. Equally the increase in number of banks and other financial institutions and their operating branches has given rise to competition among institutions producing financial services. Also banks operate in a near perfect market. No bank can substantially influence the market price and there is the homogeneity in services rendered.
The marketing of banking services by the commercial banks requires a circulated and planned orientation with best blend and effect marketing mix to know what who where and how to tackle this ever dynamic situation for the survival of the banks and the achievement of their corporate objective. The marketing mix include pricing, product, promotion and distribution (place).
The achievement of the goals required a term of staff members who are zealous, enthusiastic, good spirited, have positive attitude, have the marketing concept as their watch word in their efforts to deliver the goods. Besides, marketing starts with identification of the customers need and not selling of goods and services hence the team of staff needed in modern day marketing of bank services need to be trained to have that orientation to enhance their performance in line with the set plan of the banks as a whole.
Moreover, marketing of bank services is not just seeing the services from the eyes of the banks user, but also being in the right at the right place. This entails planning, support of top management, important trend in banker of wide acceptance of the marketing philosophy.
The Marketing Of Bank Services In Nigeria. ( A Case Study Of Union Bank Of Nigeria Plc Owerri Branch Office)
ABSTRACT Nigeria as an importance and first growing country in Africa has in recen years acquired most important role in the work economy. May banks a number of financial institution have taken their rightful place in Nigerian economy. This has resulted a change in test expectations and increasing sophistic cated of the populace. The effect of... Continue Reading
ABSTRACT Nigeria as an importance and first growing country in Africa has in recent years acquired most important role in the work economy. Many banks and a number of financial institution have taken their rightful place in Nigerian economy. This has resulted a change in test expectations and increasing sophisticated of the populace. The effect of... Continue Reading
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THE NEED FOR IMPROVED CUSTOMER SERVICES IN THE BANKING INDUSTRY (A CASE STUDY OF UNION BANK OF NIGERIA ENUGU MAIN BRANCH) ABSTARCT The business organization operates in an environment and through its interactions with the various elements of this environment, it justifies its existence. The customers is the essences of business. The business... Continue Reading
THE RELEVANCE OF MARKING IN BANKING INDUSTRY IN NIGERIA (A CASE STUDY OF UNION BANK PLC, IDAH BRANCH KOGI STATE) ABSTRACT This project work examined the relevance of Marketing in Banking service in Nigeria (a case study of Union Bank plc, Idah branch Kogi State). The aim of the researcher is to bring to light problems faced by the sector in... Continue Reading
ABSTRACT The aim of the study is to find out the extent of Bank/Customer relationship bearing in mind the poor quality of services rendered in banks. Traders to achieve a good and accurate result the researcher split the work in five distinct chapters, each with different objectives. To guide the study, four questions were formulated. A review of... Continue Reading
ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards ensuring a better service and to better advice in the appropriate percentage of the Quality of service to be used so as to increase the customers... Continue Reading
SERVICE QUALITY – A CATALYST FOR CREATING CUSTOMER PATRONAGE FOR BANK SERVICES. A CASE STUDY OF DIAMOND BANK NIGERIA PLC ENUGU MAN BRANCH ENUGU. ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards... Continue Reading
THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES (A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH) ABSTRACT This research work is an attempt to critically and exhaustively examine the pattern and functions of adaptation of information technology service and product industry. It is also aimed at making an in-depth analysis of how... Continue Reading