Determinants of consumer buying behavior through mega-stores in Pakistan

INTRODUCTION Nowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergo different experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offer different experience to... Continue Reading

ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and online... Continue Reading

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social... Continue Reading

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING  BEHAVIOR CHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the most important role of social... Continue Reading

Introduction              The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media.             Moreover, the internet is emerging as the most important source of information... Continue Reading

Dividend policy is an important aspect of the organization’s corporate policies about which many researchers argued. It has become one of the most debatable topic for researchers due to the vagueness of its theories on the significance of dividend policy while indicating firm’s value. In this competitive environment the challenge to financial... Continue Reading

Dividend policy is an important aspect of the organization’s corporate policies about which many researchers argued. It has become one of the most debatable topic for researchers due to the vagueness of its theories on the significance of dividend policy while indicating firm’s value. In this competitive environment the challenge to financial... Continue Reading

ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family... Continue Reading

THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR (A CASE STUDY OF OBIANGWU NGOR – OKPALA L.G.A. IMO STATE) TABLE OF CONTENT CHAPTER ONE 1.0 Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study Scope of the study Limitation of the study... Continue Reading

THE IMPACT OF EFFECTIVE DISPLAY ON CONSUMER PURCHAS DECISION FOR BEVERAGES IN ROBAN STORES, ENUGU ABSTRACT This research study attempts to give an in depth analysis of the impacts of effective display on consumer purchase decision for beverages in Roban stores, Enugu for the purpose of this research work, the researcher made use of data collected... Continue Reading