+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

THE ROLE OF PUBLIC RELATIONS IN COMMUNITY BANKING (A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU).

  • Type:Project
  • Pages:80
  • Format:Microsoft Word
(Mass Communication Project Topics & Materials)
ABSTRACT
Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public.
The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. 
The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study. 
It was found that Nnebuife community Bank regards public relation as a management function, and as such is given extreme attention by the Bank. 
Further study revealed that Nnebuife community Bank treated its customers very well as well as its shareholders, and the employees hence they were all happy to form the publics of the Bank. 
The Bank also provided the best financial service possible and values; that is treating their customers with the best services, quality, merit and so on. And this has gone a long way in helping the Bank to survive despite the numerous competitions ensuring in commercial banks and the banking industry in general.

TABLE OF CONTENT 
  Title page ----------------------------------------- i
Approval page------------------------------------ ii
Dedication-----------------------------------------iii
Acknowledgement---------------------------------iv
Abstract ---------------------------------------------v
Table of contents-----------------------------------vi
  List of tables----------------------------------------ix
                
CHAPTER ONE: INTRODUCTION 
  Introduction ----------------------------------------1
1.1 Background of the study --------------------------3
1.2 Statement of problems------------------------------4
1.3 The purpose of the study----------------------------5
1.4 Scope of the study------------------------------------5
1.5 Research Questions----------------------------------6
1.6 Significance of the study----------------------------7
1.7 Limitations of the study-----------------------------8
1.8 Definition of Terms

CHAPTER TWO; REVIEW OF LITERATURE
2.1 What is Public Relations---------------------------11
2.2 Corporate Image-------------------------------------13
2.3 In-House Public Relations------------------------- 15
2.4 Public Relations Practice at Nnebuife Community Bank (nig) Ltd.
2.5 Organisational /structure of Nnebuife Community Bank (Nig.) Ltd.
2.6.1 Publical Environment------------------------------------------------------19
2.6.2 Economic Environment----------------------------------------------------19
2.6.3 Social Environment---------------------------------------------------------20
2,6,4  Legal Environment-------------------------------------------------------- 20
Social Responsibility--------------------------------------------------------- 21
2.8 Public Relations Practitioner--------------------------------------------------23
2.8.1 Ability to communicate------------------------------------------------------23
2.8.2 Likeability---------------------------------------------------------------------23
2.9 Public Relations Media------------------------------------------------------24
Bank Shareholders Relations---------------------------------------------------26
2.12Bank Mass-Media Relations----------------------------------------------26
2.13 Bank Staff Relations-----------------------------------------27
2.14 Nigeria Institute of Public Relations---------------------27

CHAPTER THREE;  METHODOLOGY
3.1 Research Design-------------------------------------------29
3.2 Area of Study---------------------------------------------- 29
3.3 Population for the Study--------------------------------- 29
3.4 Sample and sampling Procedure------------------------30
3.5 Instrument for Data Collection------------------------- 30
3.6Method of Data Collection-------------------------------31
3.7 Method of Data Analysis------------------------------- 31

CHAPTER FOUR; DATA ANALYSIS
4.1 Section One 
4.2 Section Two
4.3 Section Three

CHAPTER FIVE;  SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion 
5.3 Recommendation---------------------------------------44
References----------------------------------------------------46
Bibliography--------------------------------------------------47
Appendix I-----------------------------------------------------48
Appendix II----------------------------------------------------50
Appendix III----------------------------------------------------52

THE ROLE OF PUBLIC RELATIONS IN COMMUNITY BANKING (A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU).

Share This

Details

Type Project
Department Mass Communication
Project ID MAS0958
Price ₦3,000 ($9)
No of Pages 80 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Mass Communication
    Project ID MAS0958
    Price ₦3,000 ($9)
    No of Pages 80 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
    ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
    ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
    ABSTRACT Within the frame work of this project topic “Accounting system in community banking” the researcher has attempted to explain the importance of Accounting system as ways of helping management to improve operations in the community banking sector. However, recent researcher have shown that one of the main causes of indigenous business... Continue Reading
    ABSTRACT Community banking is a new concept and it accounting system not generally understood. This project work therefore is designed to provide enough information about the accounting system in community banking using Ogui Urban community banking using Ogui Urban Community bank Nigeria Ltd. Enugu as a case study. The project covers facts fending... Continue Reading
    ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu.  The questionnaires administered to the... Continue Reading
    (A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU). ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation... Continue Reading
    (A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU). ABSTRACT             Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out... Continue Reading
    THE ESSENCE OF EFFECTIVE AUDITING IN COMMUNITY BANKS (A CASE STUDY OF OBOLLO COMMUNITY BANK NIGERIA LIMITED) PROPOSAL Auditing could be seen as an indispensable tool in the management of any business venture or organization. The management of business and organization, provided systems of checks and counter chocks. The users of financial... Continue Reading
    THE TECHNIQUES OF IMPROVING COMMUNITY BANKING SERVICES IN NIGERIA (A CASE STUDY OF OHHA COMMUNITY BANK NIG LTD) ABSTRACT Community banks were established in Nigeria to help remedy the rural development problem that has been facing Nigeria since after World War II. The fundamental concepts of a community bank is of a self sustaining financial... Continue Reading