+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

CONSEQUENTIAL EFFECTS OF ENVIRONMENTAL FACTORS ON SMALL AND MEDIUM SCALE BUSINESS PERFORMANCE (A STUDY OF SURULERE LOCAL GOVERNMENT AREA)

  • Type:Project
  • Pages:62
  • Format:Microsoft Word
(Business Administration and Management Project Topics & Materials)

This research work examined role of sales promotion on organization profitability (A study of Nigeria Breweries). Both primary and secondary sources of data were utilized. Questionnaire was mainly used as the research instrument for collecting primary data. Relevant questionnaires were administered to the selected sample size of two hundred and one hundred and ninety six was returned.  Responses were presented in tabular form using simple percentage method.  Simple regression analysis and Pearson Product Moment Correlation Coefficient were used as the statistical tool for testing the postulated hypotheses with the aid of Statistical Package for Social Science (SPSS).  The result of the findings showed that that there is correlation between the financing sales promotion and sales revenue at r =0.793). Also, the result revealed that there is significant impact of financing sales promotion on the profitability. The results further revealed that the short term incentives offered by Nigeria Brewery stimulate consumers to purchase the company brands for the first time. The findings also revealed that offering short term incentives to consumers and middlemen has more positive impact of retaining existing customers and sales outlets. It was therefore recommended that there is need to adopt consumer and trade sales promotion activities that will not only induce the final consumers to purchase the firm’s brand but also motivate the middlemen to sell the firm’s brand aggressively. Also, the organization need to keep abreast with the competitors promotional programmes in order to creates sales promotion programmes that will outwit the competitors. There is need to pursue strong business relationships with its distributors to ensure that the company does not lose their distributors who have strong links with the retailers to any inducements by the competitors.

TABLE OF CONTENTS
Pages
Title Page i
Certification ii
Dedication iii
Acknowledgments iv
Abstract v
Table of Contents vi
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of the Problem 3
1.3 Aim and Objectives of the Study 4
1.4 Relevant Research Questions 4
1.5 Relevant Research Hypotheses 4
1.6 Scope of the Study 5
1.7 Significance of the Study 5
1.8 Definition of Terms 6
References 7
CHAPTER TWO: LITERATURE REVIEW
2.1 Preamble 8
2.2 Theoretical Framework 8
2.2.1 Conceptual Review 12
2.3 Empirical review of previous work in the areas of studies 30
2.4 Summary of the Chapter 36
References 37
2
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Preamble 41
3.2 Research Design 41
3.3 Population of Study 41
3.4 Sampling Procedure and Sample size 41
3.6 Data Collection Instrument and Validation 42
3.7 Method of Data Analysis 42
3.8 Limitation of Methodology 42
References 43
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Preamble 44
4.2 Presentation and Analysis of Data 46
4.3 Test of Hypotheses 51
4.4 Discussion of Findings 53
References 57
CHAPTER FIVE: SUMMARY CONCLUSION AND RECOMMENDATIONS
5.1 Summary 59
5.2 Conclusion 60
5.3 Recommendations 60
Bibliography 63
Appendix 70
CONSEQUENTIAL EFFECTS OF ENVIRONMENTAL FACTORS ON SMALL AND MEDIUM SCALE BUSINESS PERFORMANCE (A STUDY OF SURULERE LOCAL GOVERNMENT AREA)

Share This

Details

Type Project
Department Business Administration and Management
Project ID BAM2089
Price ₦3,000 ($9)
No of Pages 62 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM2089
    Price ₦3,000 ($9)
    No of Pages 62 Pages
    Format Microsoft Word

    Related Works

    This research work examined role of sales promotion on organization profitability (A study of Nigeria Breweries). Both primary and secondary sources of data were utilized. Questionnaire was mainly used as the research instrument for collecting primary data. Relevant questionnaires were administered to the selected sample size of two hundred and... Continue Reading
    CHAPTER ONE 1.0      INTRODUCTION 1.1      BACKGROUND OF STUDY Oshimili North LGA with headquarters at Akwukwu-Igbo was created out of the defunct Oshimili LGA in December, 1996. It has a population of about 80,000 people who are predominantly operating Small and Medium Scale businesses. There is controversy that small and medium scale... Continue Reading
    ENVIRONMENTAL FACTORS AND PERFORMANCE OF SMALL BUSINESS ENTERPRISE CHAPTER ONE BACKGROUND OF STUDY There is controversy that small and medium scale business in any country where they operate play important role in the economic growth and... Continue Reading
      ABSTRACT Small scale business is defined as some of all activities which involved distribution of goods and services to making profit in the business. In this project, the researcher will examine the environmental factor that affects small scale business enterprises. Such factors are culture and political economic factors. The major aim is to... Continue Reading
    ABSTRACT The study is a descriptive survey designed to examine financing of small scale business enterprises in Nigerian. A total of one hundred and forty respondents were selected from Warri South Local Government Area of Delta State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items.... Continue Reading
    ABSTRACT The aim of this study was to investigate the influence of environmental factors on viability of SMEs in Nigeria. Within this broad objective, the specific objectives were to: to examine the influence of economic factors, legal factors, political... Continue Reading
    CHAPTER ONE INTRODUCTION 1.0   Introduction The history of taxation in Nigerian dates back to the pre-colonial era. Before the colonization of the different entities which were later amalgamated under the name Nigeria. There were different systems of taxation, existing in the forms of compulsory services, contribution of goods, money, labour... Continue Reading
    Abstract The study investigated the impact of Access bank plc on the development of small and medium scale industries in Makurdi Benue state. The study employed a survey technique, making use of a structured questionnaire to gather information from small and medium scale industrialists/entrepreneurs and senior officials of Access bank of Nigeria... Continue Reading
    ABSTRACT Abstract is a précised summary of what is actually done in a project; it means that the following information should be there. The topic under the study and the location, the statement of the problem. The research hypothesis also carried out, relevant literature reviewers of the study must be identified. A questionnaire was design with... Continue Reading