This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry.
To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study comprised customers, distributors, management and relevant staff of ify bread industry. The size was determined using bourley’s formular and also top man’s formula.
In organizing and presenting data collected table frequencies and percentages were used from the data collected and analyzed, the researcher made some findings among which are:
1.That the case organization does not literally involve in extensive promotion and this is hampering the effective functioning of the firm.
2.That the increase in the price of the product is as a result of raw material scarcity and high cost of production.
3.That Enugu state has underdeveloped market that bakery can identify and satisfy.
Based on these finding, the research made recommendation among which are:
i.The Ify bread industry should adopt effective promotional strategies for it customers, distributors as well as the employed of the firm such as awards, training discounts and allowances and so on.
ii.That bakery industry should embark more on marketing research to find out more of its prospect.
iii.The operations of public facilities such as electricity, transportation and so on should improve on their cost of production and distribution.
The conclusion of this is that ify bread industry has a good prospect but can only benefit from it if prosper measures are taken among which are mentioned in the recommendation of his research.
TABLE OF CONTENT
Table of contentviii
1.1.Background to the study1
1.2.Statement of the problem4
1.3.Objectives of the study6
1.5.Significance of the study8
1.6.Scope of the study9
1.7.Limitation of the study10
1.8.Definition of terms11
2.1.Overview of marketing12
2.2.The marketing mix variables17
2.3.Marketing problems of the baking industry23
2.4.Marketing prospects of the baking32
2.5.Ify bakery and the marketing problem.33
2.6.Ify bakery and the marketing prospect.34
3.1.Sources of data collection36
3.2.Population of the study36
3.3.Determination of sample size37
4.1.Data presentation, analysis and interpretation40
5.0.Summary of findings, recommendations and conclusion59
5.1.Summary of findings59
MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METROPOLIS (A CASE OF STUDY OF IFY BREAD INDUSTRIES) A PROJECT WORK PRESENTED
ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the... Continue Reading
MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METROPOLIS (A CASE OF STUDY OF IFY BREAD INDUSTRIES) ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected.... Continue Reading
ABSTRACT This research work was aimed at list for creating ideas on how to amend financial problems of Nigerian Bread Industry Using freedom bakery Enugu-This work examined the commitment of the bakery service and better advice in the appropriate of the quality of financial service to be used so as to increase the support of financial sector to... Continue Reading
THE FINANCIAL PROBLEMS OF NIGERIAN BREAD INDUSTRY. (A CASE STUDY OF FREEDOM BAKERY ENUGU – NGWO 1995 – 2005. A CASE STUDY OF FREEDOM BAKERY ENUGU – NGWO, (1995 – 2005). ABSTRACT This research work was aimed at list for creating ideas on how to amend financial problems of Nigerian Bread Industry. Using freedom bakery Enugu-examined the... Continue Reading
ABSTRACT The modern managers need problem identification and useful information in these complex conditions of business in order to stay in the market and also be make viable decisions. These information are mostly collected from efficient and... Continue Reading
ACCOUNTING PROBLEMS IN THE SMALL AND MEDIUM SIZE INDUSTRIES (A CASE STUDY OF MR. BIGG’S & UNCLE JOE’S BREAD INDUSTRIES) PROPOSAL This research work is a plan which is meant to focus on the Accounting problems in the small and medium size industries (A case study of Mr. Bigg’s and UNCLE JOE’S bread industries) since the grate number of... Continue Reading
ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked... Continue Reading
ABSTRACT The purpose of this topic or study inventory valuation as aid to manufacturing industry with reference to Tea Time bread industry Enugu. This is to highlight on the importance that our industries can perform effectively and efficiently... Continue Reading
ABSTRACT This research study as on the impact of modern packaging on product sales in the cosmetic industries a study of PZ Industries PLC Enugu metropolis. To carry out the research work, some of the following objective were set out: The local manufacturers considers product packaging as an important marketing valuable. To know how modern design... Continue Reading
ABSTRACT This research who investigated the problems and prospects of marketing petroleum products in Nigeria (A case study of INFRA Oil Company Nigeria Plc Enugu-Nkwo). The major objectives of this project or research was to examine those problems that affects marketing of petroleum product in Nigeria, using INFRA Oil Company Nigeria Plc as the... Continue Reading