+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

THE EFFECT OF ADVERTISEMENT ON ELECTIONEERING CAMPAIGNS OF GOVERNORSHIP SEAT (A CASE STUDY OF LAGOS STATE GOVERNORSHIP ELECTION, 2011)

  • Type:Project
  • Pages:107
  • Format:Microsoft Word
(Mass Communication Project Topics & Materials)

                                            ABSTRACT

 

The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc.

This Study examined the effect of Political advertising on voting pattern of the electorates during the last 2011 governorship election in Lagos State. It searched for the importance of political advertising and the impact on the choice of the candidates by voters during the election. To achieve the objectives of this study, survey research method was utilized to gather data with the questionnaires as its research instrument.

This brought the findings from majority of the respondents to show how well they exposed to the mass media and invariably to political advertisement during the 2011 governorship election in Lagos State.

On the influence of political advertising on voters during the 2011 governorship election in Lagos State, the data obtained indicate the voting behaviour of respondents and the influence of political advertising during the period under constitution.

The target audience was adults (18years-58 years and above), both male and female. It also focused on educational levels of the respondents. The research expatiates what make advertising inevitable in Politics and other professions.  

 

 

 

 

 

                       TABLE OF CONTENTS

 

Title page…………………………………………………………………………………………………i

Certification…………………………………………………………………………………………….ii

Acknowledgement…………………………………………………………………………………..iii

Dedication……………………………………………………………………………………………….iv

Abstract……………………………………………………………………………………………………v

Table of contents…………………………………………………………………………………….vi

 

Chapter One- Introduction

1.1            Background to the Study………………………………………………………………1-4

1.2            Statement of the Problem……………………………………………………………5

1.3            Purpose of the Study……………………………………………………………………5

1.4            Significance of the Study………………………………………………………………5-6

1.5            Research Questions……………………………………………………………………6

1.6            Research Hypothesis …………………………………………………………………7

1.7            Limitations of the Study………………………………………………………………7

1.8            Scope of Study………………………………………………………………………………8

1.9            Definition of Terms………………………………………………………………………8-9

 

 

Chapter Two: Literature Review

2.0 Introduction…………………………………………………………………………………10

2.1 conceptual review……………………………10-20

2.2 Political advertising during the 2011 Gubernatorial Elections in Nigeria ………20-30

2.3 Theoretical Framework………………………………………………………………………30-33

2.4 Empirical Review of agenda-Setting……………………………………………………33-35

2.5 Political Advertising/Communications…………………………………………………25-36

2.6 definition of Political Communication…………………………………………………36-39

2.6.1 The two Main Ares of Political Communication……………………………………………..39-42

2.7 Other Techniques of Political Campaigns………………………………………………………….

2.8 Components of Political Communication………………………………………………………………………………………………….

2.9 The role of political Communications in the Democratic Process…………………..

2.10 Political Campaigns and Voting Behaviour……………………………………………………

Chapter Three: Research Methodology

3.1 Research Design……………………………………………………………………………………………..

3.2 Research Population……………………………………………………………………………………….

3.3 Sampling Techniques/ Sample Size…………………………………………………………………

3.4 Data Collection Instrument…………………………………………………………………………….

3.5 Data Collection Procedure……………………………………………………………………………..

3.6 Method of Data Analysis………………………………………………………………………………..

3.7 Limitation of Study…………………………………………………………………………………………

Chapter Four: Data Analysis and Interpretation of Results

4.1 Introduction……………………………………………………………………………………………………

4.2 Section One: Demographic Characteristics of Respondents ………………………….

4.3 Section Two: Finding in relation to Research Question ………………………………….

4.4 Hypothesis text ……………………………………………………………………………………………..

 

Chapter Five: Summary, Conclusion and Recommendations

 5.1 Introduction……………………………………………………………………………………………..

5.2 Summary of Findings………………………………………………………………………………...

5.3 Conclusion………………………………………………………………………………………………..

5.5 Recommendation/Suggestions………………………………………………………………….

Bibliography…………………………………………………………………………………………………..

Appendix……………………………………………………………………………………………………….

Questionnaire……………………………………………………………………………………………….

THE EFFECT OF ADVERTISEMENT ON ELECTIONEERING CAMPAIGNS OF GOVERNORSHIP SEAT (A CASE STUDY OF LAGOS STATE GOVERNORSHIP ELECTION, 2011)

Share This

Details

Type Project
Department Mass Communication
Project ID MAS0877
Price ₦3,000 ($9)
No of Pages 107 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Mass Communication
    Project ID MAS0877
    Price ₦3,000 ($9)
    No of Pages 107 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc. This Study examined the effect of Political advertising on voting pattern of the electorates during the last 2011... Continue Reading
    Abstract The research study examines the role of Media as an agent of political Communication and voting pattern in Ebonyi State 2015 general elections. It also analyses the determinants of the paradigm shift from hitherto religious, ethnic and regional affiliations vis-a-vis voting in Nigeria. The paper adopts the secondary methodology, which in... Continue Reading
    Abstract The flexibility of radio makes it a unique tool in reaching diverse audience including those in rural area on socio-economy and political matters. It is on this notion that this examines the role of radio in mobilising electorate towards participating in 2016 Ondo state Governorship election in Akure. Survey research method was adopted... Continue Reading
    ABSTRACT This study investigated the impact of social media on political advertising during the 2015 governorship election in Delta State. The research objectives include to determines the political message aspirants share on social media, to ascertain the challenges of political advertising on social media. The survey method was employed while... Continue Reading
    ABSTRACT This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marketing on social media. The survey method was employed... Continue Reading
    CHAPTER ONE 1.0    INTRODUCTION The arrival of social media has greatly enhanced human communication. This brings to reality the prediction of Marshal McLuhan in 1964 that the world would someday become a “global village” where what happens in one part of the world would be known instantly and simultaneously worldwide.  The emergence of... Continue Reading
    ABSTRACT This study inquires into, and survey opinions of Nigerians on some of the factors that influences citizens low voters participation and electoral insanity during elections. This study made use of data elicited from... Continue Reading
    ABSTRACT This study inquires into, and survey opinions of Nigerians on some of the factors that influences citizens low voters participation and electoral insanity during elections. This study made use of data elicited from... Continue Reading
    ABSTRACT The study is to assess the gender inequality and women participation in politics: 2011 General election in Nigeria, a case study of Kaduna state. The scope of the study was restricted to the 2011 general elections in Kaduna state. A total of 110 questionnaires were used, only 100 were recovered successfully. The questionnaire was analysed... Continue Reading
    ABSTRACT This work focused on the media, voting behavior and Nigeria’s international image, using the 2011 general elections in Lagos State as case study. It looked at the media and elections, elections and Nigeria’s International Image and then voting behavior. The work also looked at the various elections that were conducted at different... Continue Reading