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EFFECTIVE PACKAGING AS A PROMOTIONAL TOOL IN MARKETING OF BEAUTY CARE PRODUCT (A STUDY OF HARDS AND DROMEDAS LTD)

  • Type:Project
  • Pages:87
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT
This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent to which information contained in packaging strategy’s and consumer responses and also its other user, and to give critical analysis of disclose in the statement of profit and loss,  and balance sheets particular in relating to Hardis and Dromedas. For comprehensive understanding of the impact of this study, the work has been divided into five chapters as listed in table of contents.

TABLE OF CONTENTS
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Abstract v
Table of Contents vi 

CHAPTER ONE 
Introduction
1.1 Background of the Study 1
1.2 Statement of the Problem 5
1.3 Objective of the Study 7
1.4 Research Hypothesis 8
1.5 Significance of the Study     10
1.6 Scope of the Study 11
1.7 Definition of Terms 12

CHAPTER TWO 
Literature Review 
2.1 Overview of Packaging 14
2.2 Importance of Packaging 20
2.3 Role of Packaging in Marketing 23
2.4 Packaging Design 25
2.5 Packaging Decision   26
2.6 Packaging Cost 30
2.7 Effective of Packaging Strategy on Product 31
2.8 Effective packaging as Promotional Tool 32
2.9 Company Profile 36

CHAPTER THREE 
Research Methodology
3.1 Source of Data 39 
3.2 Population of Study 40 
3.3 Sample Random Techniques 40
3.4 Sample size for Distribution 40
3.5 Instrument for Data Collection 42
3.6 Limitation of the study 43

CHAPTER FOUR 
4.1 Data Presentation and Analysis 44
4.2 Hypothesis 54

CHAPTER FIVE 
Summary, Recommendation and Conclusion
5.1 Summary 65
5.2 Recommendation 66
5.3 Conclusion 68
Bibliography
Appendices   
EFFECTIVE PACKAGING AS A PROMOTIONAL TOOL IN MARKETING OF BEAUTY CARE PRODUCT (A STUDY OF HARDS AND DROMEDAS LTD)

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Details

Type Project
Department Marketing
Project ID MKT0761
Price ₦3,000 ($9)
No of Pages 87 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0761
    Price ₦3,000 ($9)
    No of Pages 87 Pages
    Format Microsoft Word

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