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IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

  • Type:Project
  • Pages:42
  • Format:Microsoft Word
(Banking and Finance Project Topics & Materials)
ABSTRACT 
Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc. 
Recently,  7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with  other   manufacturers of mineral soft  drinks.  The scene was  complicated  further  by   poor  economic situation in the country. 
Therefore, innovation, dynamism and efficiency vis-à-vis  marketing are necessarily required as a means of not just surviving but also ensuring  profitability and co-operate growth.  The implementation of marketing strategies as well as successful co-operate performance of the sales force. 
As a result this work  sought to determine the implication of the  effective performance of salespersons as  an  indicator of corporate growth potentials  (a case study of 7 –up bottling company  Plc) used questionnaire, design and tests of hypothesis.  The hypothesis was tested  based on the data  collected and analyzed and the following findings  were accepted. The consumption pattern  of 7-up drinks  customers is dependent on the company sales  persons performance.The  returns generated by 7-up bottling company is directly proportionate to the effectiveness of the salespersons. 
Consumers have favourable attitude  toward  7 –up soft drinks.Furthermore, conclusions and recommendations were made, the  conclusions are:
- An  average salesperson  of 7-up  bottling company is professionally   unskilled. 
- There is  a direct relationship between a company’s  growth sales potentials and profitability with  sales force performance.
- The 7-up salespersons do not  effective and intensively distribute their products. 
- Consumers  have favourable attitude towards 7-up  drinks 
- The company should strive to  increases it’s market share. 
- There is  a need to give proper training  and orientation to the salespersons. 
- 7-up bottling company should  enhance it’s distribution network. 
- It is hoped that  if these recommendations are applied  by the 7-up  bottling company, the effectiveness of it’s salespersons will be enhanced. 







TABLE OF CONTENTS 
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
AB STRACT VIII
TABLE OF CONTENT XI

CHAPTER ONE
BACKGROUND TO THE  STUDY 1
OVERVIEW OF THE COMPANY 9
OBJECTIVE OF THE STUDY 11
SIGNIFICANCE OF THE STUDY 12
LIMITATION OF THE STUDY 14
HYPOTHESIS FORMULATION 14
SCOPE OF THE STUDY 15
DEFINITION OF TERMS 15
CHAPTER TWO 
LITERATURE REVIEW   17
CHAPTER THREE 35
RESEARCH METHODOLOGY 35
DESIGN OF THE STUDY 35
POPULATION  OF THE STUDY 35
SAMPLE SIZE 36
SAMPLING TECHNIQUES 38
METHOD OF DATA COLLECTION 38
QUESTIONNAIRE DESIGN 38
TREATMENT OF DATA 40

CHAPTER FOUR 
ANALYSIS AND INTERPRETATION FO  DATA 42
ANALYSIS OF DATA FROM THE MANAGEMENT STAFFS 42
ANALYSIS OF  RESPONSES FROM CONSUMERS 50
TEST OF HYPOTHESIS 60
HYPOTHESIS 1 61
HYPOTHESIS 2 63
HYPOTHESIS 3 65

CHAPTER  FIVE 
SUMMARY OF  FINDINGS. CONCLUSIONS AND RECOMMENDATIONS 69
CONCLUSION 70
RECOMMENDATION 71

BIBLIOGRAPHY 73
APPENDIX 76
QUESTIONNAIRES 78
IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

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Details

Type Project
Department Banking and Finance
Project ID BFN1123
Price ₦3,000 ($9)
No of Pages 42 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Banking and Finance
    Project ID BFN1123
    Price ₦3,000 ($9)
    No of Pages 42 Pages
    Format Microsoft Word

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