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PACKAGING AS A PROMO TOOLS IN THE MARKETING OF BEAUTY CASE PRODUCTS (A CASE STUDY OF PETALS ENUGU)

  • Type:Project
  • Pages:54
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT 

This research project is very crucial study for petals Ltd.  The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.
a.To identify packaging as a promotional in order to increase sales and profitability of the product.
b.To determine whether a good packaging can help improve a brand image
c.To determine whether a good packaging can helped to increase its sales
d.To determine whether a good packaging serve as a substitute to advertising 
The population for study comprises of the personnel of peals Ltd distribution and consumer of Petals Beauty Care the researcher used for data collection were questionnaires and oral interview.  Tables and percentages were used in presenting and analyzing to data collected.  The chi-square statistics  was used to test the various hypotheses.  The overall promotool adopted by Petals has helped to increase sales and profitability of the products tremendously.
Based on the fining the research  recommence  the following.  The company should.
1.Be unique in packaging design
2.Choose the type packaging that must be assessed against its attributed during the appraisal of the design proposals.
3.They should have it in mind that packaging is a complement to media advertisement 
4.Since the company know that properly designed packaging serves as a constant reminder of the fries production. It is recommended that it should incorporate all those things that will project the company’s image.  The conclusion of the study of the Petals Beauty Care which is one of the leading cosmetics produce by petals Nigeria limited has been successful and in order to keep up its marketing of the product the company should use a properly designed attractive and captivating package 

TABLE OF CONTENT 
Cover page
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content 

CHAPTER ONE 
Introduction 
Statement of problem
Objective of study
Research hypothesis
Significance of study
Limitation of study
Scope of the study
Brief history of the company

CHAPTER TWO 
Literature review
Developing effective packaging
Packaging decision 
Package design
Package size
Package cost
Package concept 
Packaging growing use
Evaluation of alternatives
System  approval to packaging
Effective of packaging on consumer

CHAPTER THREE  
Research methodology 
Research decision 
Data collection method
Population of study
Sample sizes determination 
Sample size for personnel staff
Sample size for distribution
Questionnaires administration 
Validity test
Reliability test

CHAPTER FOUR 
Data analysis and discussion of findings 
Data analysis 
Hypothesis testing 

CHAPTER FIVE
Summary 
Conclusion
Recommendation 
Bibliography 
Journals
Questionnaires 

PACKAGING AS A PROMO TOOLS IN THE MARKETING OF BEAUTY CASE PRODUCTS (A CASE STUDY OF PETALS ENUGU)

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Details

Type Project
Department Marketing
Project ID MKT0708
Price ₦3,000 ($9)
No of Pages 54 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0708
    Price ₦3,000 ($9)
    No of Pages 54 Pages
    Format Microsoft Word

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