IMPROVING SALES OF SUPERMARKET THROUGH EFFECTIVE MARKETING STRATEGY (A CASE STUDY OF SOME SELECTED SUPERMARKET IN ENUGU METROPOLIS)


For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT

This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used.
The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of marketing concept could help to improve sales in supermarket. The acute importance of the customer to success of any business in the era to buyers market was also research on.
In collecting information for this research, two source of data collection were used. They are primary and secondary data sources. The primary was data gotten through the use of questionnaires and oral interview, while secondary data were collected from libraries and other information center.
Four hypothesis were stated and proved which helped to show ways through which the sales of supermarkets could be improves. Percentages and 1 – distributions were used in analyzing the questionnaire while 2 – test formula was used in testing hypothesis.

TABLE OF CONTENT
Title page
Certification page
Dedication
Acknowledgement
Abstract
Table of content

CHAPTER ONE 
BACKGROUND OF THE STUDY
1.0 History or origin of supermarket
1.1 Statement of problem
1.2 Purpose /objective of study
1.3 Significance of the study
1.4 Hypothesis / Research question
1.5 The scope /limitation of the study

CHAPTER TWO 
LITERATURE REVIEW
2.0 Induction of marketing strategy
2.1 Definition / meaning of marketing & supermarket
2.2 The impact of promotion on supermarket
2.3 The impact of place (distribution on supermarket
2.4 The impact of product on supermarket
2.5 The impact of price on supermarket
2.6 Important / contribution on supermarket to national economy
2.7 Problems facing supermarkets.

CHAPTER THREE 
METHODOLOGY
3.0 Source of data
3.1 Instrument used in data collection 
3.2 Population
3.3 Sample / sampling method size
3.4 Method of data analysis

CHAPTER FOUR
DATA ANALYSIS

CHAPTER FIVE  
5.0 Summary , Recommendation and Conclusion
5.1 Summary of findings
5.2 Recommendations
    Conclusions
    Bibliography
    Appendix 1 Questionnaire for supermarket manager
    Appendix 11 Questionnaire for supermarket patronisers.

IMPROVING SALES OF SUPERMARKET THROUGH EFFECTIVE MARKETING STRATEGY (A CASE STUDY OF SOME SELECTED SUPERMARKET IN ENUGU METROPOLIS)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM1675
    Fee ₦5,000 ($14)
    No of Pages 85 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used. The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of... Continue Reading
    ABSTRACT This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used. The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of... Continue Reading
    (A CASE STUDY OF SOME SELECTED SUPERMARKET IN ENUGU METROPOLIS) ABSTRACT This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used. The major problem faced in this... Continue Reading
    TABLE OF CONTENTS DECLARATION APPROVAL DEDICATION ACKNOWLEDGEMENT iv CHAPTER ONE 1.0 INTRODUCTION ............ .——..~ 1 1.1 Back ground ofthe Study I 1.2 Statement ofthe Problem 2 1.3 Objectives of the study 2 1.3.1 General objective 2 1.3.2 Specific objective of the study 2 1.4 Scope of the Study 3 1.5 Significance of the Study 3 CHAPTER TWO... Continue Reading
    TABLE OF CONTENTS DECLARATION APPROVAL DEDICATION ACKNOWLEGMENT iv TABLE OF CONTENTS LIST OF ABBREVIATIONS AND ACRONYMS ix ABSTRACT CHAPTER INTRODUCTION I 1.0 Introduction 1 1.1 Background ofthe study 2 1.2 Scope of the study 2 1.3 Objectives ofthe project 2 1.4 Statement of the problem 3 1.5 Research questions 4 1.6 Significance ofthe project 4 1... Continue Reading
    CHAPTER ONE INTRODUCTION 1.0 Introduction This chapter presents the introduction to the research study under the following headings: -          Theoretical Background -          Statement of the problem -          Aim and objectives of the study -          Significance of the study -          Scope of the... Continue Reading
    CHAPTER ONE INTRODUCTION 1.0 Introduction This chapter presents the introduction to the research study under the following headings: -          Theoretical Background -          Statement of the problem -          Aim and objectives of the study -          Significance of the study -          Scope of the... Continue Reading
    ABSTRACT An Inventory Control System defines a series of processes and actions involved in capturing raw data, processing data into useable information and disseminating information to use in the needed form. The system is a general purpose set of instruction that facilitates the process of defining, construction, controlling and manipulation of... Continue Reading
    ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading
    ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us